Subscribe to our free, weekly email newsletter!


200,000 products now offered with frustration-free packaging on Amazon

Initiative that began five years ago with 19 products now has more than 200,000 in easy-to-open, recyclable packaging.
By Modern Materials Handling Staff
January 08, 2014

Amazon recently announced that its Frustration-Free Packaging initiative, a multi-year effort to liberate products from hermetically sealed clamshell cases and plastic-coated steel-wire ties, now offers more than 200,000 items, up from 19 when the initiative was launched five years ago. In an effort to alleviate the frustration many people experience when opening toys and electronics, Amazon works with leading manufacturers to deliver products inside smaller, easy-to-open, recyclable cardboard boxes that reduce the overall amount of packaging used while still protecting what’s inside.

“We’ve all experienced the frustration of trying to remove a product from nearly impenetrable packaging like plastic clamshell cases and products bound by dozens of wire ties,” said Jeff Bezos, founder and CEO of Amazon.com. “We’ve worked with both manufacturers and customers to design Frustration-Free Packaging that is easy-to-open, protects the product and reduces waste. We now have more than 2,000 manufacturers in the program.”

Launched in 2008 with 19 products, participation in the initiative has grown from 4 to over 2,000 manufacturers, including Fisher-Price, Mattel, Unilever, Seventh Generation, Belkin, Victorinox Swiss Army, Logitech and many more. To date, Amazon has shipped over 75 million Frustration-Free items to 175 countries.

Amazon Frustration-Free Packaging also reduces waste for customers. So far, Frustration-Free Packaging has:

• Eliminated 58.9 million square feet of cardboard,
• Removed 24.7 million pounds of packaging, and
• Reduced box sizes by 14.5 million cubic feet.

Subscribe to Modern Materials Handling magazine

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Recent Entries

This complimentary white paper addresses areas of potential benefit to a grocery distributor considering an investment in automated case picking technology.

In 2015, a new era in shipment pricing will go into effect when major carriers implement dimensional ("dim") weight pricing for all ground packages regardless of their size. This complimentary white paper, "Dimensional Weight: Don't Let it Weigh You Down", can help you optimize your packaging operation to minimize the financial impacts of dimensional weight pricing.

Replacing older, less-efficient lift trucks at the right time can reduce your maintenance costs, improve your productivity and, most importantly, save money and maximize your return on investment. So how do you determine the right time to make a new, significant purchase? Download this complimentary white paper for guidance on how to determine the ideal time to replace lift trucks and how planned replacement can benefit your operation.

The prolonged operating hours of automated distribution operations leave limited time for maintenance. For tightly-scheduled fulfillment operations, unplanned downtime not only cuts into slim profit margins, it jeopardizes future business and customer loyalty. Download this complimentary white paper to learn five mission-critical benefits of implementing a resident maintenance program.

Debut of Pharma EXPO plays crucial role in increase.

Article Topics

News · Packaging · Amazon · All topics


© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA