RFID: ThingMagic's spot during the BCS football championship game

Staff -- Modern Materials Handling, 2/1/2009

ThingMagic (www.thingmagic.com), a leading developer of radio frequency identification (RFID) technology, showcased its RFID application during the Bowl Championship Series (BCS) national championship game. During the halftime show, a Ford Motor Company demo showed how Tool Link helps contractors track tools aboard 2009 Ford F-150, F-Series Super Duty pickups and E-Series vans, with Ford's new dashboard display, DeWalt's Tool Link system and rugged RFID tags, and ThingMagic's Mercury5e embedded readers and customized antennas. Ford is the first automotive manufacturer to offer passive, embedded RFID technology in its vehicles.

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