Time is money (and we won't waste yours)
"We've responded to changing reader habits by streamlining our delivery of content."
By Mitch Mac Donald -- Modern Materials Handling, 10/1/1999
Having reached this page in this month's issue, it's safe to assume you've had a chance to get a good feel for the "new" MMH. You've almost certainly noticed a lot of changes, and hopefully find them to be improvements over the tried and true.The redesign of the 54-year-old Cahners Business Information flagship is not something that was taken lightly. Only after exhaustive research did we conclude that it was time for a change. Then, only after further research did we identify exactly what the nature of those changes should be. In many cases, the research also told us that some of the changes should be profound.
Leafing through this issue, you've gotten to experience first-hand how we have tried to change what is already the leading product in the field. In essence, we've responded to changing reader habits by streamlining our delivery of content. Stories are shorter. There are more of them. More content is delivered graphically.
We've also expanded our coverage areas. First, we've introduced a monthly information technology section to our feature line-up. This addition, like all our or changes, is a reflection of where the profession we cover is heading, and what you tell us you want to learn more about. With speed and customer service requirements reaching new levels on an almost daily basis, there's no question that success hinges on a company's ability to fully exploit all that today's technology has to offer. We aim to help guide you along the way.
Secondly, we've repositioned the way we focus our content. Living in the world of integrated supply chain concepts means that materials handling professionals can no longer afford the luxury of focusing solely on their function. The focus must expand to include a larger view. You must support and enhance the company's overall supply chain strategy.
Finally, and likely least momentous among the changes you see in the new MMH, is this column. The Last Word is a place we hope you'll turn each month for a closing thought, something to ponder, and perhaps something you might not otherwise come across as you follow your daily course.
Next month, for instance, you'll hear about a new study that suggests the future leaders of America's most successful corporations will emerge from the ranks of a new discipline called material supply chain. Curious? Stay tuned.
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