Toyota unveils customer center

By Staff -- Modern Materials Handling, 9/1/2005

Toyota Materials Handling U.S.A. (TMHU) has formally opened its National Customer Center at its manufacturing facility, Toyota Industrial Equipment Manufacturing (TIEM). The $11 million investment, which includes the state-of-the-art customer center for the "ultimate customer experience" as well as a DC expansion, adds 108,000 square feet to the Columbus, Ind.-based campus.

"Our customers drive our business," says Dr. Shankar Basu, president and chief executive officer of TMHU. "This celebration [grand opening] is not only to commemorate a new facility; it is to mark a commitment to our customers. Our National Customer Center is the world leader and embodies the level of support we provide our customers on a daily basis." Also on hand for the event was Tetsuro Toyoda, president of Toyota Industries Corporation (TICO) – based in Japan.

Based on Toyota lift truck dealer recommendations, TMHU will host potential lift truck customers with customized product demonstrations, tailored to their specific needs.

The new facility features a rotunda of black glass where Toyota presents its lift truck series. A 32-seat state-of-the-art theater provides potential buyers with product history and specifications. Behind the theater's screen is a demonstration floor, where again, Toyota trucks will perform tasks specific to the potential buyers' requirements.

"This facility and overall customer experience illustrates Toyota's commitment to its dealer body," says Al Rawson, president of Atlas Toyota Material Handling and chairman of Toyota's National Dealer Advisory Council. "It is clear Toyota is committed to helping its dealers better service customers."