McPherson joins as Modern publisher

By Staff -- Modern Materials Handling, 9/1/2005

Kevin W. McPherson has been named publisher of Modern Materials Handling. Bringing over twenty-four years of media experience to the magazine, he has worked in all facets of publishing and e-commerce.

His experience includes executive management, content creation and revenue generation. With a passion for the entrepreneurial dynamism of the start-ups in which he has worked, to the vast resources of his big company experience, McPherson blends a knowledge of the digital media world with the strengths of print media.

Prior to joining Modern, McPherson served as vice president of national account sales for Bitpipe, Inc., a pioneer in online lead generation for the IT community.

Before his experiences there, McPherson held positions of senior vice president and general manager for bluedolphin.com, an online consumer marketing company serving the publishing industry. While at Blue Dolphin, McPherson's management responsibilities included business development, affiliate marketing and keyword search marketing programs. In addition, McPherson has held a number of key administrative and strategic positions at a myriad of publishing companies and Web-centered organizations.