Branded batteries for Jungheinrich

By Staff -- Modern Materials Handling, 1/1/2007

Jungheinrich's signature yellow lift trucks now arrive at the dealership with yellow Jungheinrich batteries installed. The private label batteries are provided by GNB Industrial Power.

Customers will see their lift trucks delivered more quickly now that dealers have no battery installation to worry about, says Jungheinrich marketing manager Kay Middleton. Sourcing batteries from a single supplier also allows Jungheinrich to negotiate better battery prices, and the company will pass the savings along to its dealers and end customers, she says.