The power of the pink pallet jack

Clark (www.clarkmhc.com) is using a distinctive color—pink—on pallet jacks to support the fight against breast cancer.

By Staff -- Modern Materials Handling, 6/1/2007

Distinctive colors have long supported lift truck branding. But now, Clark (www.clarkmhc.com) is using a distinctive color—pink—on pallet jacks to support the fight against breast cancer. During May, Clark raised more than $30,000 for the Susan G. Komen for the Cure foundation, says Sherry Myers, Clark's human resources manager. Contributors of $1,000 or more, which included many of Clark's dealers, receive a pink pallet jack. Those who contributed less than $1,000 were included in a drawing for one.