Toyota donates trees for trucks

Toyota Material Handling will plant 20,000 trees through an Arbor Day Foundation partnership, matching last year's 8-Series lift truck sales.

By Staff -- Modern Materials Handling, 2/5/2008

Twenty-thousand trees will be planted in national forests damaged by fire or other natural causes, thanks to lift truck sales. Toyota Material Handling, U.S.A., Inc. (TMHU) says this number represents the number of 8-Series lift trucks sold in 2007.

In addition to partnering with the Arbor Day Foundation in this reforestation effort, the company announced it will donate one tree for every Toyota lift truck delivered in 2008. The company estimates this will amount to about 30,000 trees, based on 2007 figures. 

In a separate program, trees are also being planted through the efforts of Toyota Industrial Equipment Manufacturing (TIEM), in Columbus, Ind., where the 8-Series lift truck is manufactured. Every TIEM employee receives a seedling to plant on Arbor Day. Since the program’s inception, nearly 13,000 seedlings have been distributed. For 2008 TIEM will again distribute trees to associates and will donate an additional 1,000 trees to the Bartholomew County Solid Waste Management District – Recycling Center for distribution on Arbor Day to the public.