"The real winners will be the companies with one leg in the old economy and one leg in the new economy," says Bjorn Berg, vice president corporate marketing, Swisslog Management Ltd. (www.swisslog.com ).

In order to keep up with the new economy but remain true to its roots, Swisslog has restructured two of its three core company divisions and has added three new divisions.

The only division that has remained the same is the Supply Chain Software division. The Supply Chain Solutions division has been renamed Logistics Solutions and the Supply Chain Systems and Products division has been divided into two divisions – Robotic Systems and Material Flow Systems.

The new Outsourcing and e-fulfillment division is intended to meet increasing demand for non-core supply chain services.

Another new division, Supply Chain Consulting, will help customers gain a competitive advantage by identifying future bottlenecks and anticipating future demands.

The third new division, North America, is geographic. Swisslog would like to become equally recognized in North America as Europe. Currently, sales in Europe are 60% of their business and North America 21%. They hope to increase their sales in North America to 40% in 3 years, equalizing European sales.

Berg says Swisslog is now a one-stop shop – a total solutions provider for small, medium, and large companies.