Addressing the risk in trucking is charged with giving shippers information in real-time so that they can mitigate risk by addressing contractual rate structures and plans for extended service.

By ·

Boise, Idaho-based, the umbrella brand for multiple logistics technology and support software companies, recently named Noël Perry as its chief economist, though he will continue to provide independent consulting services and remains a managing partner with research firm FTR Transportation Intelligence.

“The job title, could just as well be Chief Risk Management Officer,” he says. “As an economist, it’s my job to evaluate all the possible risks posed in each forecast,” adds Perry. “This is particularly true as it relates to Big Data.”

Thanks to recent advances in information technology, there’s never been such a wealth of facts and analytics captured by today’s research firms. But the sheer volume of these numbers can easily overwhelm logistics managers, Perry contends.

“I am a great believer in the Peter Drucker maxim that one must know where one stands today before speculating on the future,” he says. “Drucker was a management visionary who used common sense rather than becoming too reliant on numerical abstractions.”

To that effect, is charged with giving shippers information in real-time so that they can mitigate risk by addressing contractual rate structures and plans for extended service.

“And the important thing to remember,” says Perry, “is to examine regional trends rather than just what is happening in the national picture. Market strength of certain short-haul regions can mean constrained capacity and higher rates.”

Indeed, Perry has predicted that rates will finally strengthen to sustainable levels in several supply chain corridors.

“The prevailing wisdom up until now, has been that rates would remain soft everywhere,” he says. “But we are seeing finally seeing a correction in that trend.”

In the wide-ranging risk scenario, it’s worth noting that also serves as one of the largest credit reporting entity in the transportation industry, helping logistics managers guard against fraud and choose the right partners for their business.

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Article Topics

· All Topics
Latest Whitepaper
Your Guide to Voice for the Warehouse
Is voice a good fit for my operation? How would voice work in my warehouse? With the help of the Vitech Guide to Voice, you can find all the answers to your voice questions in one place.
Download Today!
From the October 2017 Modern Materials Handling Issue
An early adopter, Rochester Drug Cooperative is using robotic piece-picking technology to complement picking of slow-moving items. System report for Rochester Drug Cooperative, Robotic picking and inventory management, Innovative distribution center robotics solutions , IAM Robotics case study
This Month in Modern Materials Handling: Methodical steps into the future
The Warehousing Big Picture: Business as Unusual
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
The State of the DC Voice Market
A lot has changed in the last 10 years, especially in voice technology. This webinar will cover the state of the voice market, review two leading voice solutions and help you gain a better understanding of the options and capabilities available today.
Register Today!
Rochester Drug Cooperative: Robots ready for work
It’s still early stages, but Rochester Drug Cooperative is proving that mobile robotic piece...
Manufacturing Day: 2,716 events from Hawaii to Alaska to Puerto Rico
Events to be scheduled throughout the month, so the remaining 249,185 manufacturing firms in the...

System Report: Pouch sorter powers Stage’s fulfillment needs
How a hometown department store chain transformed its e-fulfillment processes with pouch sortation...
Cubing and Weighing Equipment: Measure Up
The use of cubing and weighing equipment is growing beyond dimensional weight applications.