Subscribe to our free, weekly email newsletter!


Aldata and EYC merge to become Symphony EYC

New global company brings big data customer insights into retail assortment, merchandising, customer engagement and supply chain execution.
By Modern Materials Handling Staff
December 18, 2012

Aldata, a retail and distribution optimization company, and EYC, a customer engagement specialist, both part of the Symphony Technology Group, have announced their merger into a new company, Symphony EYC.

Symphony EYC combines the sophisticated customer engagement analytics of EYC with the high performance retail and distribution optimization execution capabilities of Aldata. Now customer insights and customer engagement strategies can link directly into retail assortment, merchandising and supply chain execution to meet customer driven demand in real time.

The combined business will serve the needs of the new generation of omni-shoppers who access information anytime, anywhere and make decisions on brands and purchases in real time, online and inside the store. Symphony EYC will equip retailers with the key solutions required to engage, personalize, offer and fulfill omni-shoppers’ expectations as they increasingly use mobile and social platforms to shop.

The combined business will serve more than 1000 clients, have more than 600 employees and operate in more than 25,000 stores with an expanding presence across Europe, the Americas and Asia.

Roy Simrell, president and CEO of Aldata, will lead Symphony EYC. Simrell has more than 25 years of experience in retail technology with a proven track record in the delivery of complex, mission critical, software projects to some of the world’s leading retailers. “Aldata and EYC are a natural fit for each other,” he says. “Both companies live the same vision that the future of retailing is customer driven, and believe that to succeed retailers must get closer to their customers, so ‘Engage Your Customers,’ is the perfect message and name for our new company.”

EYC’s current CEO Tom Buehlmann will remain within the group and become an advisory board member of Symphony EYC. Buehlmann will also move to the parent company, Symphony Technology Group, to take up another executive role.

Subscribe to Modern Materials Handling magazine

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Recent Entries

Supply chain visibility is the Holy Grail for warehouses and distribution centers where the fast and efficient movement of goods is the solution to satisfying customer demand. This is especially true for the 68% of companies which are not satisfied with material movement efficiency from source to destination. These companies are seeking new ways to get the right goods to the right place at the right time. They are finding that change, complexity, compliance, competition, and connectivity are leading to further confusion.

Instead of ignoring a forklift fleet and its associated costs, asking the right questions can lead to substantial savings.

This white paper outlines five ways to increase profits with automation. By implementing automated storage and retrieval equipment-such as horizontal carousels, vertical carousels and vertical lift modules, multiple areas of a manufacturing or distribution facility will benefit from savings in inventory accessibility, floor space, time, improved ergonomics and better accuracy.

Citing difficult winter weather, executives anticipate the release of pent-up demand.

First edition takes place in Nairobi, Kenya, Sept. 9-12, 2014.

About the Author

Josh Bond, Associate Editor
Josh Bond is an associate editor to Modern. Josh was formerly Modern’s lift truck columnist and contributing editor, has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce. Contact Josh Bond


© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA