Aldata and EYC merge to become Symphony EYC
New global company brings big data customer insights into retail assortment, merchandising, customer engagement and supply chain execution.
in the NewsQ4 2017 Rail/Intermodal Roundtable: Improvements apparent; work remains The State of the DC Voice Market ISM semiannual report presents a positive outlook for manufacturing and non-manufacturing in 2018 Rail labor agreements are reached, says National Railway Labor Conference ISM Semiannual report presents a positive outlook for manufacturing and non-manufacturing in 2018 More News
Aldata, a retail and distribution optimization company, and EYC, a customer engagement specialist, both part of the Symphony Technology Group, have announced their merger into a new company, Symphony EYC.
Symphony EYC combines the sophisticated customer engagement analytics of EYC with the high performance retail and distribution optimization execution capabilities of Aldata. Now customer insights and customer engagement strategies can link directly into retail assortment, merchandising and supply chain execution to meet customer driven demand in real time.
The combined business will serve the needs of the new generation of omni-shoppers who access information anytime, anywhere and make decisions on brands and purchases in real time, online and inside the store. Symphony EYC will equip retailers with the key solutions required to engage, personalize, offer and fulfill omni-shoppers’ expectations as they increasingly use mobile and social platforms to shop.
The combined business will serve more than 1000 clients, have more than 600 employees and operate in more than 25,000 stores with an expanding presence across Europe, the Americas and Asia.
Roy Simrell, president and CEO of Aldata, will lead Symphony EYC. Simrell has more than 25 years of experience in retail technology with a proven track record in the delivery of complex, mission critical, software projects to some of the world’s leading retailers. “Aldata and EYC are a natural fit for each other,” he says. “Both companies live the same vision that the future of retailing is customer driven, and believe that to succeed retailers must get closer to their customers, so ‘Engage Your Customers,’ is the perfect message and name for our new company.”
EYC’s current CEO Tom Buehlmann will remain within the group and become an advisory board member of Symphony EYC. Buehlmann will also move to the parent company, Symphony Technology Group, to take up another executive role.
Subscribe to Modern Materials Handling Magazine!Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!
10th Annual Salary Survey: The Price of Performance Let’s put Automatic Data Capture (ADC) Technology to Work View More From this Issue