Subscribe to our free, weekly email newsletter!

Armstrong & Associates rolls out

The product, entitled, enables 3PLs to receive free customer feedback, with shippers able to anonymously rate the 3PLs they use, as well as send request for information forms to 3PLs they may want to use in the future
By Jeff Berman, Group News Editor
March 17, 2011

Supply chain consultancy Armstrong & Associates has introduced a new product designed to provide shippers with a way to share customer relationship experiences about their third-party logistics (3PL) providers.

The product, entitled, enables 3PLs to receive free customer feedback, with shippers able to anonymously rate the 3PLs they use, as well as send request for information forms to 3PLs they may want to use in the future.

Armstrong & Associates Chairman Richard Armstrong told LM that economic globalization and the need for more sophisticated management of global supply chains served as the primary drivers for

“As markets expanded, 3PLs have had to become more sophisticated in providing solutions, geographical coverage and visibility to their customers,” said.

The concept for launching was created by Evan Armstrong, president of Armstrong & Associates, with engineering and planning kicking off a year ago.

How it works: When shippers submit reviews to, the site automatically generates more than 100 top ranked 3PL lists for things like Top Rated Global 3PLs, Top Rated North America 3PLs, and Top Rates China 3PLs, among other regions.

And as of press time, has profile information for more than 280 3PLs, with information such as company name, basic services provided headquarters location, website, and other related items.

“We’ve developed a straightforward website where 3PL customers can easily provide feedback on their 3PL relationships and where 3PLs can see how well they are meeting customer needs,” said Evan Armstrong in a statement. “This type of no-cost information sharing forum is one of the greatest benefits from internet business social networking and customers’ shared experiences have considerable value as firms evaluate 3PL providers as part of their strategic outsourcing decisions. Unlike customer satisfaction surveys, 3PL Advisor takes an ongoing approach versus a one-time snapshot. To ensure a high level of quality, A&A reviews each 3PL customer review and 3PL profile submission prior to it being displayed on While customers can anonymously post reviews of their 3PLs, we strictly prohibit 3PLs from evaluating other 3PLs and strive to ensure that the site contains the most accurate 3PL profile information possible.”

And in terms of competitive benefits provides, Richard Armstrong said that the company needs to continue as the 3PL information leader as it has been doing for more than 20 years, explaining that the company has been consistently providing new ideas and methods for doing third party logistics better and noting that leading edge ideas keep Armstrong and Associates excited about this business.

About the Author

Jeff Berman
Group News Editor

Jeff Berman is Group News Editor for Logistics Management, Modern Materials Handling, and Supply Chain Management Review. Jeff joined the Supply Chain Group in 2005 and leads online and print news operations for these publications. In 2009, Jeff led Logistics Management to the Silver Medal of Folio’s Eddie Awards in the Best B2B Transportation/Travel Website category. Jeff works and lives in Cape Elizabeth, Maine, where he covers all aspects of the supply chain, logistics, freight transportation, and materials handling sectors on a daily basis. If you want to contact Jeff with a news tip or idea,
please send an e-mail to .(JavaScript must be enabled to view this email address).

Subscribe to Modern Materials Handling magazine

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Recent Entries

When DCs, plants, or any industrial facility needs more space, there are two basic options: going "out" by acquiring or building additional facilities, or "going up" by maximizing the cubic volume of existing facilities

PMMI connects end users and suppliers as they adapt to changing consumer demands.

Deployment of automated storage & retrieval (AS/RS) solutions has been delivering impressive improvements in labor or space savings within facilities for decades.

The total number of October shipments at 913,543 was flat compared to September, which was consistent with growth patterns in recent years, with 2014 up 2 percent, 2013 up 3 percent, and 2012 down 1 percent.

The secret to successful distribution center design is planning to make material handling equipment and software flexible and scalable.

© Copyright 2015 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA