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Association for Advancing Automation launches new website

A3 is the umbrella trade association for RIA, AIA, and MCA.
By Modern Materials Handling Staff
February 04, 2013

The Association for Advancing Automation (A3) has launched a new website, A3 is the umbrella trade association for the Robotic Industries Association (RIA), AIA - Advancing Vision + Imaging, and the Motion Control Association (MCA).

“The launch of our website is the next step in our strategy to engage stakeholders from around the world and demonstrate to them why automation transforms the way business is done,” said Jeff Burnstein, president of A3. “The website will be used for informational and educational purposes as we continue to advocate for the industry. It will also track major industry news stories, such as the recent 60 Minutes segment on the robots vs. jobs debate and our response.”

A3 is the global voice for the need to automate, focusing on “why” automating is good. RIA, AIA and MCA will continue to focus on “how” companies and organizations specifically can apply robots, vision and motion control. A3’s mission is to be the global advocate for the benefits of automating in every market space.

“We already host the world’s leading websites for information on robotics, vision and motion control technologies,” added Burnstein. “This new website will be a great addition to our online presence and enhance what is currently offered through the Robotics Online, Vision Online and Motion Control Online websites.”

For more information on A3 and to be added to the A3 news list, visit For information on RIA, visit Robotics Online at For information on AIA, visit Vision Online at For information on MCA, visit Motion Control Online at

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About the Author

Josh Bond, Senior Editor
Josh Bond is Senior Editor for Modern, and was formerly Modern’s lift truck columnist and associate editor. He has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce University.

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