Crown Equipment continues European expansion

Forklift manufacturer will open new facilities in Spain to coordinate business activities and serve as a technical and sales support center for the rapidly expanding customer support network.

By ·

Crown Equipment Corporation, one of the world’s leading forklift manufacturers, today announced further expansion in the European market with its first company-owned branch location and administrative offices in Spain. The facilities represent a successful effort by the company to firmly establish a direct sales and service operation to support growing customer demand in the country.

The new Crown office in Madrid will coordinate all business activities within Spain. It will also serve as a technical and sales support center for the company’s rapidly expanding customer support network across the country. The office location will work closely with the new company-owned branch in Valencia to establish and maintain an in-country team of factory-trained technicians. Initially, the technicians will cover locations including Barcelona, Madrid, Valencia, Zaragoza, Murcia and San Sebastian with further expansion planned.

“Spain represents the fifth largest market in Western Europe as well as an important region for Crown,” said Ken Dufford, vice president, Crown Equipment in Europe. “We are delighted with our expansion in the country with so many new models and a distribution network that will open up many new opportunities to enhance existing and develop new customer relationships. This is an exciting time for Crown in Europe.”

Crown currently operates a global distribution and service network that includes more than 70 company-owned retail dealerships and more than 300 independent dealerships worldwide.


Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Article Topics

Business · Crown Equipment · Forklifts · Lift Trucks · · All Topics
Latest Whitepaper
Gaining Efficiencies Through End-to-end Warehouse Automation
Warehouse and distribution center managers in B2B and B2C have never been under more pressure to scale up their operations to meet customer demands in the new, digital economy. Warehouse Automation Custom digital issue, Peerless custom Automation white paper. Warehouse Automation research papers.
Download Today!
From the September 2016 Issue
The fashion retailer has used warehouse execution software and automation to create a true omni-channel distribution center.
Lift Truck Tips: Knowledge is Power
Software system gives new facility a competitive edge
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
5 Emerging Technologies Enabling Competitive Advantage for Distribution
Come hear about the latest in each-picking robotics, co-bots, artificial intelligence, autonomous vehicles, sensors, drones and droids that are enabling competitive advantage for distribution.
Register Today!
EDITORS' PICKS
American Eagle Outfitters’ omni-channel journey
The fashion retailer has used warehouse execution software and automation to create a true...
The data-driven lift truck
Now that manufacturers and distributors are using the data from their automated systems to drive...

Destination Maternity: Destination Automation
Running short of space in its old facility, Destination Maternity Corp. built a new, highly...
Hibbett Sports: Faster, Flexible and Efficient
A high-speed conveyor and sortation system at Hibbett Sports’ Alabama distribution center speeds...