Crown Equipment continues European expansion

Forklift manufacturer will open new facilities in Spain to coordinate business activities and serve as a technical and sales support center for the rapidly expanding customer support network.

By ·

Crown Equipment Corporation, one of the world’s leading forklift manufacturers, today announced further expansion in the European market with its first company-owned branch location and administrative offices in Spain. The facilities represent a successful effort by the company to firmly establish a direct sales and service operation to support growing customer demand in the country.

The new Crown office in Madrid will coordinate all business activities within Spain. It will also serve as a technical and sales support center for the company’s rapidly expanding customer support network across the country. The office location will work closely with the new company-owned branch in Valencia to establish and maintain an in-country team of factory-trained technicians. Initially, the technicians will cover locations including Barcelona, Madrid, Valencia, Zaragoza, Murcia and San Sebastian with further expansion planned.

“Spain represents the fifth largest market in Western Europe as well as an important region for Crown,” said Ken Dufford, vice president, Crown Equipment in Europe. “We are delighted with our expansion in the country with so many new models and a distribution network that will open up many new opportunities to enhance existing and develop new customer relationships. This is an exciting time for Crown in Europe.”

Crown currently operates a global distribution and service network that includes more than 70 company-owned retail dealerships and more than 300 independent dealerships worldwide.

Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Article Topics

Business · Crown Equipment · Forklifts · Lift Trucks · · All Topics
Latest Whitepaper
Hydrogen, the Future of Materials Handling
Large, successful organizations are integrating hydrogen fuel cell technology into their lift truck fleets and benefiting from lower operational costs, reduced emissions and improved reliability.
Download Today!
From the October 2016 Issue
Brownells’ new Iowa distribution center has taken touches—and miles—out of the order fulfillment process and increased throughput with near 100% accuracy.
System Report: Brownells new DC is flexible and responsive
Pallet Usage Report: Pallets Remain Critical in the Modern-Day Warehouse
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Pallets: Supporting Product, Processes and the Enterprise
The smallest leak in performance or cost can bring a lean, nimble and speedy supply chain to a halt. During this 30-minute webcast we'll examine how Modern's readers use pallets to keep the wheels turning as they maneuver a road filled with sharp edges and potholes.
Register Today!
Modern Materials Handling’s 2017 Casebook Collection
The 2017 Casebook features over 35 case studies that put the spotlight on successful innovation...
Brownells: Designing for Efficiency and Growth
Brownells’ new Iowa distribution center has taken touches—and miles—out of the order...

Industry celebrates National Manufacturing Day
Fourth annual Manufacturing Day is a grassroots effort by U.S. manufacturers to improve the public...
American Eagle Outfitters’ omni-channel journey
The fashion retailer has used warehouse execution software and automation to create a true...