Crown Equipment opens company-owned facility in Atlanta

The new 120,000-square-foot facility features a state-of-the-art Demonstrated Performance Service Training Center with expanded offerings for service technicians and forklift operators, as well as additional capacity for customer service.

By ·

Crown Equipment Corporation, one of the world’s leading forklift manufacturers, today announced the opening of its new branch in Duluth, Georgia. The new 120,000-square-foot facility features a state-of-the-art Demonstrated Performance Service Training Center with expanded offerings for service technicians and forklift operators, as well as additional capacity for customer service.

“We’ve seen steady growth in the Atlanta area since Crown first opened a branch there in 1984,” said Jim Ellis, senior vice president, Crown Equipment. “Our new location almost triples the space of our last facility, allowing us to better serve our customers and provide advanced training for forklift technicians and operators.”

In the branch’s training center, service technicians will work with instructors to further develop their skills with customized lessons appropriate for individual ability levels. Crown’s Demonstrated Performance program allows each participant to work at his or her own pace and receive personalized feedback from instructors. The Atlanta facility features classrooms with the latest audio/visual equipment to enhance learning for operators, trainers and training leaders.

“We expect to educate more than 300 Crown employees, customer technicians and independent Crown dealer technicians at the Atlanta facility each year,” said Mike Virga, southeast general manager, Crown Equipment. “Training sessions are conducted approximately 46 weeks per year and provides technicians with near-constant access to the latest tools and equipment to further develop their skills.”

Crown Atlanta has been recognized among Crown Equipment-owned branches and independent dealers for achievements in sales and customer satisfaction, winning four of the company’s Summit Awards and two Ascent Awards.

The branch is located at 3060 Premiere Parkway in Duluth and can be reached directly at (770) 381-4999.


Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Article Topics

Crown Equipment · Education · Forklifts · Lift Trucks · · All Topics
Latest Whitepaper
Mobile Solutions: Improving Supply Chain Efficiencies
To meet customer's ever-increasing service expectations and improve their business efficiency, companies are looking to their supply chain operations – especially material handling and warehouse operations managers.
Download Today!
From the February 2017 Modern Materials Handling Issue
In warehouses and DCs, planning solutions tend to take a back seat to execution system functions. Vendors are working to boost the trust factor using tools that break down forecasts and blend with analytics.
Automated Storage on the Move
Receiving 101: Setting the Table for Success
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
2016 Warehouse/DC Operations Webcast: Confronting omni-channel complexity
During this webcast we’ll examine the current activities, trends, and best practices in warehouse and DC operations management and how companies plan to address complex issues associate with omni-channel fulfillment.
Register Today!
EDITORS' PICKS
Johnson & Johnson: A vision for automation
J&J Vision Care brings together a variety of automated technologies, including an innovative...
Using AGVs at LEDVANCE
The lighting manufacturer reaped savings by reducing maintenance costs and product damage, and using...

System Report: Sustainable Distribution at REI
Specialty outdoor retailer REI’s new distribution center brings together the next generation of...
System Report: Whirlpool puts mobile robots to work
In Whirlpool Corp.’s Clyde, Ohio, factory, mobile robots have automated the delivery of parts to...