Crown Equipment opens company-owned facility in Atlanta

The new 120,000-square-foot facility features a state-of-the-art Demonstrated Performance Service Training Center with expanded offerings for service technicians and forklift operators, as well as additional capacity for customer service.

By ·

Crown Equipment Corporation, one of the world’s leading forklift manufacturers, today announced the opening of its new branch in Duluth, Georgia. The new 120,000-square-foot facility features a state-of-the-art Demonstrated Performance Service Training Center with expanded offerings for service technicians and forklift operators, as well as additional capacity for customer service.

“We’ve seen steady growth in the Atlanta area since Crown first opened a branch there in 1984,” said Jim Ellis, senior vice president, Crown Equipment. “Our new location almost triples the space of our last facility, allowing us to better serve our customers and provide advanced training for forklift technicians and operators.”

In the branch’s training center, service technicians will work with instructors to further develop their skills with customized lessons appropriate for individual ability levels. Crown’s Demonstrated Performance program allows each participant to work at his or her own pace and receive personalized feedback from instructors. The Atlanta facility features classrooms with the latest audio/visual equipment to enhance learning for operators, trainers and training leaders.

“We expect to educate more than 300 Crown employees, customer technicians and independent Crown dealer technicians at the Atlanta facility each year,” said Mike Virga, southeast general manager, Crown Equipment. “Training sessions are conducted approximately 46 weeks per year and provides technicians with near-constant access to the latest tools and equipment to further develop their skills.”

Crown Atlanta has been recognized among Crown Equipment-owned branches and independent dealers for achievements in sales and customer satisfaction, winning four of the company’s Summit Awards and two Ascent Awards.

The branch is located at 3060 Premiere Parkway in Duluth and can be reached directly at (770) 381-4999.


Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Article Topics

Crown Equipment · Education · Forklifts · Lift Trucks · · All Topics
Latest Whitepaper
Gaining Efficiencies Through End-to-end Warehouse Automation
Warehouse and distribution center managers in B2B and B2C have never been under more pressure to scale up their operations to meet customer demands in the new, digital economy. Warehouse Automation Custom digital issue, Peerless custom Automation white paper. Warehouse Automation research papers.
Download Today!
From the September 2016 Issue
The fashion retailer has used warehouse execution software and automation to create a true omni-channel distribution center.
Lift Truck Tips: Knowledge is Power
Software system gives new facility a competitive edge
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
5 Emerging Technologies Enabling Competitive Advantage for Distribution
Come hear about the latest in each-picking robotics, co-bots, artificial intelligence, autonomous vehicles, sensors, drones and droids that are enabling competitive advantage for distribution.
Register Today!
EDITORS' PICKS
American Eagle Outfitters’ omni-channel journey
The fashion retailer has used warehouse execution software and automation to create a true...
The data-driven lift truck
Now that manufacturers and distributors are using the data from their automated systems to drive...

Destination Maternity: Destination Automation
Running short of space in its old facility, Destination Maternity Corp. built a new, highly...
Hibbett Sports: Faster, Flexible and Efficient
A high-speed conveyor and sortation system at Hibbett Sports’ Alabama distribution center speeds...