Subscribe to our free, weekly email newsletter!


Crown ESR 5000 Reach Truck earns international design accolade

Strong product strategy, user research and practical design solutions, created a very accessible and effective vehicle.
By Modern Materials Handling Staff
July 05, 2010

Crown Equipment, along with some of the world’s most recognized brands like Dell, Microsoft and Panasonic, has been honored by the Industrial Designers Society of America (IDSA) with an International Design Excellence Award (IDEA) for the Crown ESR 5000 Series of narrow-aisle reach trucks used throughout Asia and Europe.  This is the 5th consecutive and 18th overall IDEA for Crown.  No other company has won more IDEAs in the Commercial and Industrial Equipment category in the last 10 years than Crown.

“Great products come from great thinking,” said Mike Gallagher, Crown vice president of design.  “It’s always gratifying to be recognized for our efforts. It’s one more stamp of credibility for the design staff and Crown employees who are driven to create not only great and innovative products but also great experiences for our customers.”

Isabel Ancona, one of the competition’s judges, wrote in her evaluation of the Crown ESR, “There are several details that demonstrate a solid understanding of the various workflows and user needs—creating a safe and usable ‘workspace’ for the driver, [providing] more visibility, [simplifying] user interface controls, and [including] visual cues on the truck for safer driving.”

The 2010 IDSA IDEA program received 1,855 entries. Only 37 entries earned the gold designation. Submissions came in from Austria, Brazil, Canada, China, Denmark, France, Germany, India, Italy, Japan, Korea, South Korea, Spain, Sweden, Taiwan, United Kingdom and the United States.

Subscribe to Modern Materials Handling magazine

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Recent Entries

Though the variations are endless, the right system is best achieved with careful planning toward a goal.

Dallas-Fort Worth-based regional operation offers service and support for key logistics hub.

This complimentary white paper addresses areas of potential benefit to a grocery distributor considering an investment in automated case picking technology.

In 2015, a new era in shipment pricing will go into effect when major carriers implement dimensional ("dim") weight pricing for all ground packages regardless of their size. This complimentary white paper, "Dimensional Weight: Don't Let it Weigh You Down", can help you optimize your packaging operation to minimize the financial impacts of dimensional weight pricing.

Replacing older, less-efficient lift trucks at the right time can reduce your maintenance costs, improve your productivity and, most importantly, save money and maximize your return on investment. So how do you determine the right time to make a new, significant purchase? Download this complimentary white paper for guidance on how to determine the ideal time to replace lift trucks and how planned replacement can benefit your operation.

Article Topics

· Lift Trucks · Forklifts · Crown Equipment · All topics

About the Author

Bob Heaney is a seasoned professional with over 25 years of distinguished leadership experience in research, analysis, and advisory roles in Supply Chain Engineering. Heaney’s coverage area within Aberdeen includes various elements of Supply Chain Execution (Transportation Management, Warehouse Management, Distributed Order Management and Supply Chain Visibility). Contact Bob Heaney


© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA