Guides
Sustainability: Make the small things count
Back in the 1990s, it was trendy to market a product as green. Now, it’s not cool for a product to be anything but green. In fact, green isn’t just about the product anymore, it’s about every link in the supply chain.
According to the recent 2010 United Nations Global Compact and Accenture report titled “A New Era of Sustainability,” a survey of more than 750 CEOs from companies around the world, 93% of respondents said they believe that environmental issues will be critical to the future success of their businesses. And, some companies, including National Grid, are even tying executive pay to environmental performance. In this case, compensation is calculated against performance in reaching company carbon emissions reduction targets.
In an effort to both increase the bottom line and work to a greater, greener good, businesses are looking for more ways to be environmentally savvy. “Many companies are taking a strong position on green initiatives and looking for suppliers that are taking the same initiatives and providing green solutions,” says Keith Allmandinger, senior manager of marketing for Komatsu Forklift. “This is driven by corporate responsibility and responsibility to our environment.”
About the Author
Associate Editor
Lorie King Rogers, associate editor, joined Modern in 2009 after working as a freelance writer for the Casebook issue and show daily at tradeshows. A graduate of Emerson College, she has also worked as an editor on Stock Car Racing Magazine.
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