International manufacturer of vehicle loaders and transport conveyor systems opens U.S. site

Manufacturer Sovex has launched a stateside division targeting the multi-billion dollar U.S. e-commerce and parcel handling markets.

The firm has appointed Lonnie Watkins to lead the new U.S. operation from Denver, Co. Watkins will head Sovex Incorporated, targeting North America and Canada.

The UK-based materials handling specialist manufactures more than 30 varieties of vehicle loaders and transport conveyor systems used to move packaged goods in, out and around warehouses.

Sovex founder and chairman David Lindfield said the company had driven turnover to more than $38 million since setting up in 2002. However, he believes the U.S. retail e-commerce market—estimated to be worth more than $340 billion—holds the key to further growth.

“We are delighted to welcome Lonnie on board as the president of Sovex Incorporated,” he said. “Lonnie led the American operation of competitor Caljan for close to a decade. He brings first class product knowledge and unparalleled experience of the US and Canadian conveyor system markets.”

Watkins said he will be targeting parcel and distribution companies, e-commerce traders, and system integrators responsible for developing warehouse specifications.

Sovex is developing a significant international footprint with sales offices and distributors in Germany, France, Italy, Poland, Denmark, Portugal, India, Australia and New Zealand. The firm launched a manufacturing operation in Kluang, Malaysia, in 2013, which currently employs more than 70 people.