Is the AGV of the future a lift truck?

I have seen the future of the materials handling industry and it looks a lot like …. a lift truck …. or an AGV ….

By ·

Okay, the above is a totally gratuitous sentence designed to grab your attention. Think of it as the materials handling equivalent of the blazing red XXX sign in the windows on the old 42nd Street. But I did attend two press conferences at ProMat on Tuesday that I think point to a future trend.

The first was the introduction of LaserTrucks+ by Dematic ( and Crown Equipment ( at Dematic’s booth (Booth 3603). The LaserTrucks+ looks like a rider pallet truck. Indeed, it’s built on the Crown PC 4500 Series of trucks. In reality, it’s an integrated carton picking solution that applies Dematic’s automatic guided vehicle guidance technology to a Crown rider pallet truck and then layers Dematic voice picking software on top. What you end up with is a vehicle that can be automatically directed to a picking zone, automatically indexed to the next picking location within that zone as the associate is directed by the voice system to complete his picks, and then get automatically routed to the next assignment for the vehicle – whether that’s to another pick zone to complete the picks for a pallet, a drop off location, a stretch wrapper or the shipping dock.

In addition to introducing an alliance between an AGV supplier and a lift truck OEM, something akin to cats and dogs becoming best buds, it’s also an example of how the acquisition of HK Systems by Dematic last fall may play out in the future. Last summer, before the acquisition, Dematic was talking to Danaher about applying its automatic vehicle guidance technology to a lift truck to create a pick-to-pallet solution. But with the acquisition of HK Systems, Dematic had the technology in-house. “This is an example of why we bought HK and talked about the complement of having AGVs in our portfolio,” John Baysore, Dematic’s North American president, told me.

An hour after the Dematic press conference ended, I attended another event where Egemin Automation ( (booth 2347) and Mitsubishi Caterpillar Forklift America ( were introducing something they termed a hybrid automated guided vehicle. In this instance, MCFA was applying Egemin’s automated guidance technology to its 3,500 and 5,500 pound lifting capacity lift trucks. Instead of pick-to-pallet, Egemin is going after full pallet movements between manufacturing cells, or from the end of the manufacturing line to a putaway location in the warehouse or the shipping dock. Same concept, different application.

As with Dematic and Crown, Egemin and MCFA are teeming up to create a product that combines the best of an AGV with the advantages of a production lift truck, such as economies of scale (MCFA and Crown make a lot more lift trucks than Egemin or Dematic make AGVs) and extensive dealer and distributor networks to provide repair parts and maintenance services. “For 25 years, customers have been asking us why we can’t put a control box on a fork lift,” Mark Stevenson, Egemin’s vice president of business development said. “Egemin finally said the two technologies are close enough. Let’s do it”

Beyond that, Stevenson said Egemin wanted to bring standardization and familiarity to the AGV market. “The lift truck is the most familiar materials handling component in the supply chain,” he said. “You get a market size and scale with a lift truck that you just cannot get as a manufacturer of AGVs.”

There’s one important difference between the Egemin and Dematic approach: the Egemin hybrid vehicle can be operated in a manual mode, like any other lift truck, or completely automated mode, like any other AGV, with the turn of the ignition key. The Dematic vehicle can only be operated manually in an emergency.

Will the market embrace either of these new vehicles? I have no idea. But they are among the most exciting new technologies I’ve seen at the show.

About the Author

Bob Trebilcock
Bob Trebilcock, editorial director, has covered materials handling, technology, logistics and supply chain topics for nearly 30 years. In addition to Supply Chain Management Review, he is also Executive Editor of Modern Materials Handling. A graduate of Bowling Green State University, Trebilcock lives in Keene, NH. He can be reached at 603-357-0484.

Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Latest Whitepaper
Totes keep produce fresh from field to store
A two-part reusable plastic tote features a frame that cradles produce in a recyclable, replaceable sleeve.
Download Today!
From the December 2017 Modern Materials Handling Issue
Confronting an aging materials handling system and new channels of business with new customer expectations, Rocky Brands installed a put-to-light and sortation system to ramp up fulfillment.
The Big Picture: Navigation Gets a Reboot for Automatic Vehicles
Top 20 3PL Warehouses 2017: Growth amid change
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
The State of the DC Voice Market
A lot has changed in the last 10 years, especially in voice technology. This webinar will cover the state of the voice market, review two leading voice solutions and help you gain a better understanding of the options and capabilities available today.
Register Today!
System Report: Rocky Brands Sees the Light
Confronting an aging materials handling system and new channels of business with new customer...
Top 20 industrial lift truck suppliers, 2017
The top lift truck suppliers list is changing with industry acquisitions causing a dramatic...

Lodge Manufacturing: Distribution Cast in Iron
In a new facility, iPhones and a new WMS allowed cookware manufacturer Lodge to double its business...
Rochester Drug Cooperative: Robots ready for work
It’s still early stages, but Rochester Drug Cooperative is proving that mobile robotic piece...