Lift trucks: Sky-Trax, Rush Tracking Systems announce merger

According to company officials, the objective of this deal was to form a vertically integrated provider of smart truck tracking systems for manufacturing and warehousing environments

By ·

Rush Tracking Systems, a provider of advanced tracking solutions, software and services for manufacturing and warehouse operations, and Sky-Trax Inc., a provider of patented real-time location systems for tracking goods, vehicles and guiding autonomous vehicles in any size facility, announced that they have merged to form a single company.

Rush Tracking Systems and Sky-Trax officials said the objective of this deal was to form a vertically integrated provider of smart truck tracking systems for manufacturing and warehousing environments.

The deal was made official on July 8.

Financial terms of the deal were not disclosed. Following completion of the deal, the companies will continue to maintain their individual names and sell products and services under their own brands. The companies added that they expect “rapid growth” through direct sales to top customers, coupled with growth from a global network of Value-Added Resellers and Original Equipment Manufacturers.

Rush Tracking Systems Director of Marketing Paige O’Brien told Modern that the impetus for this deal was to “accelerate growth and solidify leadership in the Smart Truck Solution space.” And Sarah Brisbin, Vice President of Marketing at Sky-Trax said that there was not a specific “need” for this deal, as much as an opportunity to bring two talented companies together, adding that this deal had been in the works for less than six months.

When asked what the biggest takeaways of this deal are for customers of both companies, she explained that the merged entities offer up a larger team with a full suite of Smart Truck solutions with financing to accelerate growth both domestically and internationally. She added that Rush Tracking and Systems and Sky-Trax’ together have more than 100 customers.

The biggest improvements will be in the variety of solutions we offer for optimizing safety, asset utilization, labor productivity and inventory accuracy as well as improved support, services, and accessibility to resources,” said Sky-Trax’ Brisbin. “With the data and business intelligence tools we offer, our customers gain the ability to implement improvements to their operations to improve accountability, productivity and accuracy.”

Officials from both companies said that this new company delivers a comprehensive suite of patented smart truck tracking solutions which optimize personnel safety, asset utilization, labor productivity and inventory accuracy within manufacturing and warehouse operations. And by automatically collecting real-time lift truck load and location visibility data, they explained that customers are able to reduce or eliminate the inaccuracies associated with driver input of data, adding that the resulting business intelligence data also allows customers to gain the insights needed to implement immediate improvements in accountability, safety and productivity.

What’s more, they also said that these solutions automatically identify the load on the front of a lift truck by leveraging either bar code, RFID, or optical data collection technologies and then track the position of the material handling device via Sky-Trax’s optical indoor positioning system.

“Sky-Trax is a natural fit with Rush Tracking Systems, given the companies’ synergistic product offerings, engineering, business and industry expertise,” said Anna Kovalkova, Vice President of Pharos Capital Group, owner of Rush Tracking Systems in conjunction with Pharos affiliates, in a statement. “This business combination is consistent with our original investment strategy in Rush and we will continue to look for additional complementary and synergistic businesses to roll into the new company.”

Mike Kinard, former CEO of Sky-Trax and CEO of the new company, added in the statement that with an installed base of several hundred trucks, and installations around the globe including the United States, Europe and New Zealand, the return has proven to be substantial since the deal was made official. He said that customers are experiencing at least 15 percent-to-20 percent improvement in productivity and more in many cases.

Sky-Trax’ Brisbin added that with Sky-Trax’s expertise in Optical technology real-time tracking solutions and Rush’s expertise in RFID Solutions, the merged company is now able to offer customers with a wider range of solutions that will fit their operational needs. Customers, she said, will also receive an enhanced ROI and through the merger the company is now able to improve its product cost while providing customers with deeper data sets they can apply to their operations to improve performance and their bottom lines.

Sky-Trax announces value-added reseller partnership with AiDC Solutions
Partnership with AiDC Solutions grows Sky-Trax network in United Kingdom.


About the Author

Jeff Berman, Group News Editor
Jeff Berman is Group News Editor for Logistics Management, Modern Materials Handling, and Supply Chain Management Review. Jeff works and lives in Cape Elizabeth, Maine, where he covers all aspects of the supply chain, logistics, freight transportation, and materials handling sectors on a daily basis. Contact Jeff Berman

Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Latest Whitepaper
Download the full 2016 Modern Materials Handling Salary Survey
How does your earning power match up with your peers across the material handling industry? Materials Handling salary survey, Warehouse manager salary survey, Warehouse Salary Research
Download Today!
From the November 2016 Issue
In Whirlpool Corp.’s Clyde, Ohio, factory, mobile robots have automated the delivery of parts to the line. The result is a more consistent, efficient and safer operation.
Optimizing home delivery: It takes more than planning
9th Annual Salary Survey: Success and Satisfaction Continue to Reign
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
2016 Warehouse/DC Operations Webcast: Confronting omni-channel complexity
During this webcast we’ll examine the current activities, trends, and best practices in warehouse and DC operations management and how companies plan to address complex issues associate with omni-channel fulfillment.
Register Today!
EDITORS' PICKS
Systems Report: Whirpool puts mobile robots to work
In Whirlpool Corp.’s Clyde, Ohio, factory, mobile robots have automated the delivery of parts to...
Modern Materials Handling’s 2017 Casebook Collection
The 2017 Casebook features more than 35 case studies that put the spotlight on successful innovation...

Brownells: Designing for Efficiency and Growth
Brownells’ new Iowa distribution center has taken touches—and miles—out of the order...
Industry celebrates National Manufacturing Day
Fourth annual Manufacturing Day is a grassroots effort by U.S. manufacturers to improve the public...