Magline announces new executive appointments

Magline has announced the promotion of Bill Joseph to vice president of sales and Andrea Horner to vice president of marketing.

“Through his reputation as an honest, hardworking face of Magline to the market place, Bill has been transforming customer and channel partner relationships,” said Magline president and COO Greg Ecker. “His dedication and a passion for our customers, along with a fierce competitive spirit is translating to driving a higher level of sales performance across our organization and business partners.” 

Joseph said, “With a highly dedicated and talented team, an evolving and increasingly diverse customer base, I am excited and enthused for Magline and our collective future. We are eager to advance our product portfolio and sales strategies. We will continue to anticipate material handling challenges and engineer effective solutions for our broad range of customers”.

Joseph brings more than 25 years of experience as an executive in sales, including directing and growing sales territories and opportunities. He has served Magline since 2007, where he leads the company’s sales expansion and channel development.

Horner is now responsible for driving the company’s brand strategy and revenue growth through new products and the use of innovative marketing platforms to expand the company’s diverse customer base.

“With over 20 years of Magline experience, Andrea has exemplified the core values of Magline and has been an instrumental leader in our organizational success,” Ecker said. “The Magliner Brand is entrusted in good hands and stewardship going forward under her leadership.”

“Magline has a solid strategy to grow and marketing plays a vital role in the ability to introduce new products and enter untapped markets,” Horner said. “Customers are demanding innovative solutions and we plan on serving those markets by driving demand for our products by leveraging the strength of our brand.”

Horner joined Magline in 1992. Her responsibilities have supported all facets of marketing both domestically and internationally including strategic planning, market research, product launches, public relations, media planning, customer engagement, channel growth and margin analytics.