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Software: Manhattan Associates holds user conference, Momentum 2011

Last week in San Diego, Manhattan Associates held its annual user conference, Momentum 2011
June 01, 2011

Last week at the Momentum 2011 annual user conference in San Diego, Manhattan Associates showcased “The Platform Effect for Retail” to meet today’s always-on, everywhere commerce demands. A multi-media exhibit in the Momentum Discovery Center, “The Platform Effect for Retail” showcases a three-part shopping scenario that emphasizes how Manhattan supply chain optimization solutions can help retailers deliver a Zero Disappointment Retail experience to customers by providing choice and convenience through every shopping channel.

“Retailers must be prepared to fulfill their brand promise across every channel, without missing a beat,” said Eddie Capel, executive vice president and chief operating officer, Manhattan Associates. “This requires real-time visibility of the entire supply chain along with dynamic decision-making capabilities that lower overall inventory while providing seamless touchpoints to the customer, no matter the channel.” The exhibit was open daily in the Discovery Center at Momentum 2011, held at the Hilton San Diego Bayfront in California from May 22-25. The demonstration vignettes took visitors through an interactive shopping experience where a consumer’s expectations for ordering, fulfilling and even returning products are met by leveraging a fully optimized retail supply chain. With Manhattan’s platform-based approach, retailers can:

* Save every sale: Manhattan’s mobile supply chain applications leverage the Manhattan Supply Chain Process Platform and empower in-store sales associates to find, sell and deliver products to customers no matter where the product might be in the supply chain network while also providing a variety of shipping options to fulfill every brand promise made to customers.

* Right-size inventory: Manhattan SCOPE solutions provide the automation, real-time visibility and dynamic decision-making capabilities that lower overall inventory, reduce touches and get the right amount of products in the right place at the right time based on buying trends and seasonal demand.

* React quickly and decisively: Manhattan provides a single source to consistently collect, manage, distribute and act on information and events that flow through the supply chain as events happen. This approach enables informed decision-making in re-routing shipments, allocating inventory or recalculating an entire plan based on events as they occur.

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