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Modex 2012: Video competition helps exhibitors attract attendees to booths

To give Modex 2012 exhibitors another means to entice attendees to their displays, the Material Handling Industry of America (MHIA) sponsored the “One Minute to Connect” contest.
By Sara Pearson Specter, Editor at Large
February 01, 2012

To give Modex 2012 exhibitors another means to entice attendees to their displays, the Material Handling Industry of America (MHIA) sponsored the “One Minute to Connect” contest. Using the power of video-based marketing, “One Minute to Connect” offered exhibitors an additional opportunity to entice visitors to stop by their booth, said Carol Miller, MHIA’s vice president of marketing and communications.

“Exhibitors created a one minute video—posted on YouTube and linked on the http://www.modexshow.com site for broadcast—to explain why a stop at their booth should be on an attendee’s show agenda,” Miller explained “Several companies participated, offering informative, engaging, persuasive—and even humorous—pitches.”

Any exhibitor was welcome to enter. Modex attendees judged entries with the click of a thumbs-up icon. The voting officially began September 15, 2011 and ended at 4 p.m. on January 26, 2012.

To ensure the validity of the results, attendees were only able to place one vote per video, says Miller. The top three vote getters— Seegrid, Hytrol and Juniper Systems—will have their video displayed on the Modex home page before and during the show. Additionally, the three winners will each receive a $100 gift certificate.

Modex 2012 is scheduled to be held February 6-9, 2012 in Atlanta’s Georgia World Congress Center. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete Modex 2012 coverage.

Winners of ProMat video competition announced
Today the Material Handling Industry of America (MHIA) announced the winners of its “One Minute to Connect” competition.

About the Author

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Sara Pearson Specter
Editor at Large

Sara Pearson Specter has written articles and supplements for Modern Materials Handling and Material Handling Product News as an Editor at Large since 2001. Specter has worked in the fields of graphic design, advertising, marketing, and public relations for nearly 20 years, with a special emphasis on helping business-to-business industrial and manufacturing companies. She owns her own marketing communications firm, Sara Specter, Marketing Mercenary LLC (http://www.saraspecter.com). Clients include companies in a diverse range of fields, including materials handing equipment, systems and packaging, professional and financial services, regional economic development and higher education. Specter graduated from Centre College in Danville, Ky. with a bachelor’s degree in French and history. She lives in Oregon’s Willamette Valley where she and her husband are in the process of establishing a vineyard and winery (http://www.BellsUpWinery.com).


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Article Topics

News · Modex 2012 · Hytrol · MHI · Seegrid · MHIA · Juniper Systems · All topics


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