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Modex 2014: MHI sponsors video competition

By harnessing the power of video-based marketing, “One Minute to Connect” offered exhibitors an extra chance to entice visitors to stop by their booth.
By Sara Pearson Specter, Editor at Large
March 14, 2014

As another means to draw attendees to exhibitor displays, MHI sponsored Modex 2014’s “One Minute to Connect” video competition. By harnessing the power of video-based marketing, “One Minute to Connect” offered exhibitors an extra chance to entice visitors to stop by their booth, explained Carol Miller, MHI’s vice president of marketing and communications.

“Exhibitors created a one minute video—posted on YouTube and linked on the http://www.modexshow.com site for broadcast—to explain why a stop at their booth deserved to be on an attendee’s show agenda,” Miller said. “Several companies participated, offering informative, engaging, persuasive—and even humorous—pitches.”

Any exhibitor was welcome to enter. Modex attendees judged entries with the click of a thumbs-up icon. To ensure the validity of the results, attendees were only able to place one vote per video, said Miller. The top three vote getters will have their video displayed on the Modex home page before and during the show. Additionally, the three winners will each receive a $100 gift certificate.

Contestants included: Destuff-IT, Emulate3D, Frog, Sebastian Technologies, Freebox, Seegrid and Daifuku Webb.

Modex 2014 is scheduled to be held March 17-20, 2014 in Atlanta’s Georgia World Conference Center. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete Modex 2014 coverage.

About the Author

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Sara Pearson Specter
Editor at Large

Sara Pearson Specter has written articles and supplements for Modern Materials Handling and Material Handling Product News as an Editor at Large since 2001. Specter has worked in the fields of graphic design, advertising, marketing, and public relations for nearly 20 years, with a special emphasis on helping business-to-business industrial and manufacturing companies. She owns her own marketing communications firm, Sara Specter, Marketing Mercenary LLC (http://www.saraspecter.com). Clients include companies in a diverse range of fields, including materials handing equipment, systems and packaging, professional and financial services, regional economic development and higher education. Specter graduated from Centre College in Danville, Ky. with a bachelor’s degree in French and history. She lives in Oregon’s Willamette Valley where she and her husband are in the process of establishing a vineyard and winery (http://www.BellsUpWinery.com).


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