Subscribe to our free, weekly email newsletter!


Modex 2014: MHI sponsors video competition

By harnessing the power of video-based marketing, “One Minute to Connect” offered exhibitors an extra chance to entice visitors to stop by their booth.
By Sara Pearson Specter, Editor at Large
March 14, 2014

As another means to draw attendees to exhibitor displays, MHI sponsored Modex 2014’s “One Minute to Connect” video competition. By harnessing the power of video-based marketing, “One Minute to Connect” offered exhibitors an extra chance to entice visitors to stop by their booth, explained Carol Miller, MHI’s vice president of marketing and communications.

“Exhibitors created a one minute video—posted on YouTube and linked on the http://www.modexshow.com site for broadcast—to explain why a stop at their booth deserved to be on an attendee’s show agenda,” Miller said. “Several companies participated, offering informative, engaging, persuasive—and even humorous—pitches.”

Any exhibitor was welcome to enter. Modex attendees judged entries with the click of a thumbs-up icon. To ensure the validity of the results, attendees were only able to place one vote per video, said Miller. The top three vote getters will have their video displayed on the Modex home page before and during the show. Additionally, the three winners will each receive a $100 gift certificate.

Contestants included: Destuff-IT, Emulate3D, Frog, Sebastian Technologies, Freebox, Seegrid and Daifuku Webb.

Modex 2014 is scheduled to be held March 17-20, 2014 in Atlanta’s Georgia World Conference Center. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete Modex 2014 coverage.

About the Author

image
Sara Pearson Specter
Editor at Large

Sara Pearson Specter has written articles and supplements for Modern Materials Handling and Logistics Management as an Editor at Large since 2001. Based in Cincinnati, Specter has worked in the fields of journalism, graphic design, advertising, marketing, and public relations for 15 years, with a special emphasis on helping business-to-business industrial and manufacturing companies. Specter graduated from Centre College in Danville, Ky., with a bachelor’s degree in French and history.


Subscribe to Modern Materials Handling magazine

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Recent Entries

IBM and Ohio State have formed a unique partnership to train students on supply chain management software. It's a model that other businesses and universities should emulate.

Located in the city of Jundiai, in the state of São Paulo, the plant has been configured for the assembly of selected automatic data capture product lines.

Gor the first half of 2014, NRF said that retail sales were up just 2.9 percent compared to the first six months of 2013, with sales through the end of the year expected to be up 3.9 percent annually.

Quarterly Material Handling Equipment Manufacturing Forecast (MHEM) indicates growth on horizon for industry.

Xtreme RFID manufactures rugged RFID tags that fully encapsulate RFID inlays in a one piece plastic housing to protect it from chemicals, water, impact, temperatures, and other unforgiving elements.

Article Topics

News · Automation · Modex 2014 · MHI · All topics


© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA