Modex 2014: MHI sponsors video competition
As another means to draw attendees to exhibitor displays, MHI sponsored Modex 2014’s “One Minute to Connect” video competition. By harnessing the power of video-based marketing, “One Minute to Connect” offered exhibitors an extra chance to entice visitors to stop by their booth, explained Carol Miller, MHI’s vice president of marketing and communications.
“Exhibitors created a one minute video—posted on YouTube and linked on the http://www.modexshow.com site for broadcast—to explain why a stop at their booth deserved to be on an attendee’s show agenda,” Miller said. “Several companies participated, offering informative, engaging, persuasive—and even humorous—pitches.”
Any exhibitor was welcome to enter. Modex attendees judged entries with the click of a thumbs-up icon. To ensure the validity of the results, attendees were only able to place one vote per video, said Miller. The top three vote getters will have their video displayed on the Modex home page before and during the show. Additionally, the three winners will each receive a $100 gift certificate.
Contestants included: Destuff-IT, Emulate3D, Frog, Sebastian Technologies, Freebox, Seegrid and Daifuku Webb.
Modex 2014 is scheduled to be held March 17-20, 2014 in Atlanta’s Georgia World Conference Center. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete Modex 2014 coverage.