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Modex 2012: New, earth-friendly specialty foam products featured


Lew Smith, Global Product Line Director, and Jaime Shackleford, Product Line Manager for Sealed Air (Booth 2709) show off some of the company’s new protective foam packaging lines.

By Sara Pearson Specter, Editor at Large
February 06, 2012

Responding to increased demand for sustainable packaging alternatives—and to support sustainability initiatives—Sealed Air (Booth 2709) launched the three foam lines made of recycled resin yesterday: EthafoamMRC (with 100% pre-consumer content), Ethafoam HRC (with 65% recycled content), and Stratocell RC (with 60% content) foams.

The lines are ideal for packaging and shipping products such as electronics, automotive parts and hardware.

Comprised of finer cell polyethylene, Ethafoam Synergy foam features lower abrasion risk and is offered in a variety of colors for improved aesthetic appeal. Useful for applications including case insert, tool control and automotive dunnage, the foam is made of non-crosslinked polyethylene material for improved sustainability and simplified fabrication. It also has anti-static properties for use with sensitive electronics.

Cellu-Cushion Excell specialty foam also debuted. Developed with die-cut technology, the foam features a pattern of apertures that allows it to expand to twice its original width while enhancing the foam’s cushioning properties. Classified as a number four low-density polyethylene (LDPE) material, it can also be recycled.

Modex 2012 is scheduled to be held February 6-9, 2012 in Atlanta’s Georgia World Congress Center. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete Modex 2012 coverage.

About the Author

Sara Pearson Specter
Editor at Large

Sara Pearson Specter has written articles and supplements for Modern Materials Handling and Material Handling Product News as an Editor at Large since 2001. Specter has worked in the fields of graphic design, advertising, marketing, and public relations for nearly 20 years, with a special emphasis on helping business-to-business industrial and manufacturing companies. She owns her own marketing communications firm, Sara Specter, Marketing Mercenary LLC ( Clients include companies in a diverse range of fields, including materials handing equipment, systems and packaging, professional and financial services, regional economic development and higher education. Specter graduated from Centre College in Danville, Ky. with a bachelor’s degree in French and history. She lives in Oregon’s Willamette Valley where she and her husband are in the process of establishing a vineyard and winery (

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Article Topics

· Sustainability · Packaging · Modex 2012 · Sealed Air · All topics

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