New MHI brand debuts at ProMat 2013

Recognizing that professionals in the materials handling industry—both suppliers and end users—play a crucial role in supporting the overall supply chain, the leadership of the Material Handling Industry of America (MHIA) saw an opportunity to evolve the association’s focus. Hence, at ProMat 2013, the group is debuting a new brand, name, logo and mission: MHI—The Industry That Makes the Supply Chain Work.

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Recognizing that professionals in the materials handling industry—both suppliers and end users—play a crucial role in supporting the overall supply chain, the leadership of the Material Handling Industry of America (MHIA) saw an opportunity to evolve the association’s focus. Hence, at ProMat 2013, the group is debuting a new brand, name, logo and mission: MHI—The Industry That Makes the Supply Chain Work.

The new focus grew from a strategic, deliberate process that spanned several years, says George Prest, CEO of MHI. “In all the research that we conducted, we learned that both our members and professionals throughout our industry were asking for solutions that were broader than just within the four walls of a facility and that encompass a more global perspective,” he said. “Last year’s Modex expo was the first step in this process and the newly branded MHI is the next step forward.”

By expanding its emphasis to include solutions that support the larger supply chain, MHI will showcase its member companies and provide end users with enhanced content that incorporates not only materials handling, but also manufacturing, distribution, logistics and transportation. “The new MHI will be more relevant to professionals in manufacturing and the supply chain, as well as offer solutions and content to meet their needs,” added Prest.

MHI will provide informational and educational resources to increase the value members and end users bring to their companies, while enhancing opportunities for networking and professional growth.

“This brand marks a new era for MHI,” said Larry Strayhorn, executive chairman of the MHI Board of Governors. “There’s a new logo, new mission and new energy in the organization. It’s taking a holistic approach. We’re not just hardware: We’re the software, systems and solutions that tie the supply chain together. This new, unprecedented focus by the organization on member companies and end users reinforces that.”

The new logo, the re-designed MHI.org Web site and additional information about MHI will be showcased in a booth in The Hub at the center of the ProMat 2013 show floor. More information on MHI and their events and resources can be found at http://www.MHI.org.

ProMat 2013 is scheduled to be held January 21-24, 2013 in Chicago’s McCormick Place South. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete ProMat 2013 coverage.


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