Plug Power unveils new brand, debuts updated Class III powering fuel cell

In a press conference on Tuesday, Plug Power (Booth 1023) debuted both a new logo and a new GenDrive 3340 fuel cell to power Class III forklifts, including electric hand pallet jacks and walkie/rider jacks.

By ·

In a press conference on Tuesday, Plug Power (Booth 1023) debuted both a new logo and a new GenDrive 3340 fuel cell to power Class III forklifts, including electric hand pallet jacks and walkie/rider jacks.

“Plug Power was founded by scientists and engineers 20 years ago, and the old logo doesn’t reflect what the company has become,” said Andy Marsh, CEO. “This change to our brand better represents our team of trailblazing innovators who created—and continue to expand upon—the fuel cell industry in materials handling.”

Marsh further noted that, with 10,000 units in the field, 95% of the fuel cells used worldwide are Plug Power’s. To support those fuel cells, the company will have constructed and deployed more than 50 hydrogen fueling stations by the end of 2016.

Modex 2016 is scheduled to be held April 4-7, 2016 in Atlanta’s Georgia World Conference Center. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete Modex coverage.


About the Author

Sara Pearson Specter
Sara Pearson Specter has written articles and supplements for Modern Materials Handling and Material Handling Product News as an Editor at Large since 2001. Specter has worked in the fields of graphic design, advertising, marketing, and public relations for nearly 20 years, with a special emphasis on helping business-to-business industrial and manufacturing companies. She owns her own marketing communications firm, Sara Specter, Marketing Mercenary LLC. Clients include companies in a diverse range of fields, including materials handing equipment, systems and packaging, professional and financial services, regional economic development and higher education. Specter graduated from Centre College in Danville, Ky. with a bachelor’s degree in French and history. She lives in Oregon’s Willamette Valley where she and her husband are in the process of establishing a vineyard and winery.

Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Article Topics

Fuel Cells · Lift Trucks · Modex 2016 · Plug Power · · All Topics
Latest Whitepaper
Totes keep produce fresh from field to store
A two-part reusable plastic tote features a frame that cradles produce in a recyclable, replaceable sleeve.
Download Today!
From the December 2017 Modern Materials Handling Issue
Confronting an aging materials handling system and new channels of business with new customer expectations, Rocky Brands installed a put-to-light and sortation system to ramp up fulfillment.
The Big Picture: Navigation Gets a Reboot for Automatic Vehicles
Top 20 3PL Warehouses 2017: Growth amid change
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
The State of the DC Voice Market
A lot has changed in the last 10 years, especially in voice technology. This webinar will cover the state of the voice market, review two leading voice solutions and help you gain a better understanding of the options and capabilities available today.
Register Today!
EDITORS' PICKS
System Report: Rocky Brands Sees the Light
Confronting an aging materials handling system and new channels of business with new customer...
Top 20 industrial lift truck suppliers, 2017
The top lift truck suppliers list is changing with industry acquisitions causing a dramatic...

Lodge Manufacturing: Distribution Cast in Iron
In a new facility, iPhones and a new WMS allowed cookware manufacturer Lodge to double its business...
Rochester Drug Cooperative: Robots ready for work
It’s still early stages, but Rochester Drug Cooperative is proving that mobile robotic piece...