ProMat 2013: Video contest for exhibitors attracts attendees to booths
As another means to draw attendees to exhibitor displays, MHI sponsored ProMat 2013’s “One Minute to Connect” video competition.
in the NewsState of Logistics 2016: Pursue mutual benefit Complexity of e-tailing is having impact on “middle markets” says JLL Truck tonnage is mixed in January, reports ATA XPO Logistics posts strong Q4 and full-year 2016 earnings results The Internet of Things and the Modern Supply Chain More News
As another means to draw attendees to exhibitor displays, MHI sponsored ProMat 2013’s “One Minute to Connect” video competition. By harnessing the power of video-based marketing, “One Minute to Connect” offered exhibitors an extra chance to entice visitors to stop by their booth, explained Carol Miller, MHI’s vice president of marketing and communications.
“Exhibitors created a one minute video—posted on YouTube and linked on the http://www.promatshow.com site for broadcast—to explain why a stop at their booth deserved to be on an attendee’s show agenda,” Miller noted. “Several companies participated, offering informative, engaging, persuasive—and even humorous—pitches.”
Any exhibitor was welcome to enter. ProMat attendees judged entries with the click of a thumbs-up icon.
To ensure the validity of the results, attendees were only able to place one vote per video, said Miller. The winners were not announced at presstime. The top three vote getters will have their video displayed on the ProMat home page before and during the show. Additionally, the three winners will each receive a $100 gift certificate.
Contestants included: Daifuku Webb, Demag, Dematic, Hanel, OPEX, SDI, Group, Seegrid, TMI and WCS.
The winners are:
—Seegrid (Booth 1531)
—TMI, LLC (Booth 2670)
—Swisslog (Booth 2912)
ProMat 2013 is scheduled to be held January 21-24, 2013 in Chicago’s McCormick Place South. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete ProMat 2013 coverage.
Subscribe to Modern Materials Handling Magazine!Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!
Automated Storage on the Move Receiving 101: Setting the Table for Success View More From this Issue