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ProMat 2013: Video contest for exhibitors attracts attendees to booths

As another means to draw attendees to exhibitor displays, MHI sponsored ProMat 2013’s “One Minute to Connect” video competition.
By Modern Materials Handling Staff
January 21, 2013

As another means to draw attendees to exhibitor displays, MHI sponsored ProMat 2013’s “One Minute to Connect” video competition. By harnessing the power of video-based marketing, “One Minute to Connect” offered exhibitors an extra chance to entice visitors to stop by their booth, explained Carol Miller, MHI’s vice president of marketing and communications.

“Exhibitors created a one minute video—posted on YouTube and linked on the site for broadcast—to explain why a stop at their booth deserved to be on an attendee’s show agenda,” Miller noted. “Several companies participated, offering informative, engaging, persuasive—and even humorous—pitches.”

Any exhibitor was welcome to enter. ProMat attendees judged entries with the click of a thumbs-up icon.

To ensure the validity of the results, attendees were only able to place one vote per video, said Miller. The winners were not announced at presstime. The top three vote getters will have their video displayed on the ProMat home page before and during the show. Additionally, the three winners will each receive a $100 gift certificate.

Contestants included: Daifuku Webb, Demag, Dematic, Hanel, OPEX, SDI, Group, Seegrid, TMI and WCS.

The winners are:
—Seegrid (Booth 1531)
—TMI, LLC (Booth 2670)
—Swisslog (Booth 2912)

ProMat 2013 is scheduled to be held January 21-24, 2013 in Chicago’s McCormick Place South. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete ProMat 2013 coverage.

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