Subscribe to our free, weekly email newsletter!


Psion removes “Teklogix”  from name

New identity better reflects the company strategy for automated data capture company.
By Modern Materials Handling Staff
January 31, 2011

Psion has shortened its operating company name, removing the name “Teklogix” to create a more effective global brand. Psion’s corporate identity has also been refreshed to work better in the digital world. These developments mark the next significant stage in the company’s transformation and accurately reflect the group’s business strategy.

“Our research showed that we had to remove the word “Teklogix” from our name, to unite the business around one, clear, global identity,” said John Conoley, CEO of Psion. “We found that the complexity of the dual company name was impacting our business by confusing our customers, resellers and other key stakeholders, especially in new markets for Psion. We also took the opportunity to refresh the brand to make it properly mirror our business strategy and to work better in the digital world.”

Psion is No. 8 on Modern’s Top 20 ADC suppliers list, reporting $155.1 million in revenue in 2009. The company is a pioneer of quality mobile handheld computers and their application in industrial markets around the world. 

Psion has an industry-leading and growing social media presence via its open and collaborative community, http://www.ingenuityworking.com with ,over 50,000 visitors a month and more than 5,000 active discussions. It was launched in March 2010 and has quickly become the industry’s leading social media site where customers, partners, resellers and developers all converge to share ideas, fix problems and create business opportunities.

“The new corporate identity now brings to life the company’s focus on open innovation, modularity and customization, and correctly positions Psion in the era of Web 2.0,” said Nick Eades, Chief Marketing Officer of Psion. “Work began on the new corporate identity in 2009 and the full program will be completed by the end of the third quarter of 2011. We’re primarily executing this brand refresh in the digital domain, which is far more efficient and manageable than traditional methods.”

 

Subscribe to Modern Materials Handling magazine

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Recent Entries

PMMI study examines packaging challenges prompted by growing U.S. e-commerce market.

Supply chain solutions provider extends omni-channel suite with leading North American eCommerce platform serving manufacturers, distributors and retailers.

During this webcast Chuck Lew, Director of Logistics shares how Newegg.com was able to turn the distribution facility with the lowest productivity into one of the highest. He'll discuss how leveraging voice-directed picking with their existing investments in light-directed picking, scanning and RF technology was the key to their success.

Association for Talent Development recognizes proven practices that have delivered measurable business results.

Straying from its typical seasonal trajectory, United States-bound waterborne shipments dipped from March to April, according to data recently issued by Panjiva, an online search engine with detailed information on global suppliers and manufacturers.

Article Topics

News · Technology · Automatic Data Capture · ADC · All topics


© Copyright 2015 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA