Psion removes “Teklogix” from name
New identity better reflects the company strategy for automated data capture company.
in the NewsQ4 2017 Rail/Intermodal Roundtable: Improvements apparent; work remains The State of the DC Voice Market A “trucker’s market” is likely for 2018, says prominent industry analyst Spot market conditions remain in a better than good place, reports DAT NextGen Supply Chain: Time to pay attention to autonomous vehicles More News
Psion has shortened its operating company name, removing the name “Teklogix” to create a more effective global brand. Psion’s corporate identity has also been refreshed to work better in the digital world. These developments mark the next significant stage in the company’s transformation and accurately reflect the group’s business strategy.
“Our research showed that we had to remove the word “Teklogix” from our name, to unite the business around one, clear, global identity,” said John Conoley, CEO of Psion. “We found that the complexity of the dual company name was impacting our business by confusing our customers, resellers and other key stakeholders, especially in new markets for Psion. We also took the opportunity to refresh the brand to make it properly mirror our business strategy and to work better in the digital world.”
Psion is No. 8 on Modern’s Top 20 ADC suppliers list, reporting $155.1 million in revenue in 2009. The company is a pioneer of quality mobile handheld computers and their application in industrial markets around the world.
Psion has an industry-leading and growing social media presence via its open and collaborative community, http://www.ingenuityworking.com, with over 50,000 visitors a month and more than 5,000 active discussions. It was launched in March 2010 and has quickly become the industry’s leading social media site where customers, partners, resellers and developers all converge to share ideas, fix problems and create business opportunities.
“The new corporate identity now brings to life the company’s focus on open innovation, modularity and customization, and correctly positions Psion in the era of Web 2.0,” said Nick Eades, Chief Marketing Officer of Psion. “Work began on the new corporate identity in 2009 and the full program will be completed by the end of the third quarter of 2011. We’re primarily executing this brand refresh in the digital domain, which is far more efficient and manageable than traditional methods.”
Subscribe to Modern Materials Handling Magazine!Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!
10th Annual Salary Survey: The Price of Performance Let’s put Automatic Data Capture (ADC) Technology to Work View More From this Issue