RedPrairie appoints Carol O’Kelley as chief marketing officer

Veteran brand builder and retail technology executive will lead all global marketing initiatives.

By ·

RedPrairie Corporation, a productivity solutions provider, has announced the appointment of Carol O’Kelley to the position of chief marketing officer. In this role, O’Kelley will be responsible for RedPrairie’s global marketing organization. She will report to CEO Mike Mayoras and become a member of RedPrairie’s Executive Leadership Team.

O’Kelley comes to RedPrairie with nearly 20 years of leadership experience, spending the past four years as vice president and chief of staff of Oracle’s Retail Global Business Unit.  She has also held executive marketing positions at Manhattan Associates and Retek (which was acquired by Oracle in 2005).

In her role at RedPrairie, O’Kelley will steer the company’s brand vision and oversee all aspects of corporate marketing, including industry marketing, campaign strategy, various lead generation activities, and other marketing-related initiatives.

“We are pleased to welcome Carol to RedPrairie’s leadership team,” said Mayoras. “Her unique mix of retail and supply chain expertise, combined with her talent for marketing strategy and execution at a global level, will make her an undeniable asset to our organization as we carry out our growth strategies.”

O’Kelley said, “RedPrairie’s reputation for developing solutions that successfully help customers solve real world challenges is unsurpassed.  I look forward to working with our employees and customers on identifying ways to further strengthen our brand promise.”


Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Latest Whitepaper
Sorting Out Your Sortation Options
Guiding you through the process of evaluating and selecting the right “mission-critical” sortation solution
Download Today!
From the April 2017 Issue
How does a fastgrowing, e-commerce startup company build out order fulfillment capabilities? Thrive Market answered that question with its new facility in Indiana.
2017 Warehouse/DC Equipment Survey: Investment up as service pressures rise
Putaway 101: Everything in its Place
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
2016 Warehouse/DC Operations Webcast: Confronting omni-channel complexity
During this webcast we’ll examine the current activities, trends, and best practices in warehouse and DC operations management and how companies plan to address complex issues associate with omni-channel fulfillment.
Register Today!
EDITORS' PICKS
ProMat closes: Make your plans for Modex 2018
With a record number of exhibitors and attendees seen at ProMat 2017, MHI anticipates more of the...
Keynote: Magic is the result of over-preparation and over-delivering to customers
During his keynote presentation Wednesday afternoon, Earvin “Magic” Johnson told a packed...

Keynote panel confirms digital supply chain shift seen in new MHI study
Wednesday’s keynote panelists agreed it is time to embrace the shift to digital supply chains seen...
MHI to honor original products, solutions with 5th-annual Innovation Awards
On Wednesday, during MHI Industry Night with Dana Carvey, the winners of the 5th-annual MHI...