RedPrairie appoints Carol O’Kelley as chief marketing officer

Veteran brand builder and retail technology executive will lead all global marketing initiatives.

By ·

RedPrairie Corporation, a productivity solutions provider, has announced the appointment of Carol O’Kelley to the position of chief marketing officer. In this role, O’Kelley will be responsible for RedPrairie’s global marketing organization. She will report to CEO Mike Mayoras and become a member of RedPrairie’s Executive Leadership Team.

O’Kelley comes to RedPrairie with nearly 20 years of leadership experience, spending the past four years as vice president and chief of staff of Oracle’s Retail Global Business Unit.  She has also held executive marketing positions at Manhattan Associates and Retek (which was acquired by Oracle in 2005).

In her role at RedPrairie, O’Kelley will steer the company’s brand vision and oversee all aspects of corporate marketing, including industry marketing, campaign strategy, various lead generation activities, and other marketing-related initiatives.

“We are pleased to welcome Carol to RedPrairie’s leadership team,” said Mayoras. “Her unique mix of retail and supply chain expertise, combined with her talent for marketing strategy and execution at a global level, will make her an undeniable asset to our organization as we carry out our growth strategies.”

O’Kelley said, “RedPrairie’s reputation for developing solutions that successfully help customers solve real world challenges is unsurpassed.  I look forward to working with our employees and customers on identifying ways to further strengthen our brand promise.”


Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Latest Whitepaper
Gaining Efficiencies Through End-to-end Warehouse Automation
Warehouse and distribution center managers in B2B and B2C have never been under more pressure to scale up their operations to meet customer demands in the new, digital economy. Warehouse Automation Custom digital issue, Peerless custom Automation white paper. Warehouse Automation research papers.
Download Today!
From the September 2016 Issue
The fashion retailer has used warehouse execution software and automation to create a true omni-channel distribution center.
Lift Truck Tips: Knowledge is Power
Software system gives new facility a competitive edge
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
5 Emerging Technologies Enabling Competitive Advantage for Distribution
Come hear about the latest in each-picking robotics, co-bots, artificial intelligence, autonomous vehicles, sensors, drones and droids that are enabling competitive advantage for distribution.
Register Today!
EDITORS' PICKS
American Eagle Outfitters’ omni-channel journey
The fashion retailer has used warehouse execution software and automation to create a true...
The data-driven lift truck
Now that manufacturers and distributors are using the data from their automated systems to drive...

Destination Maternity: Destination Automation
Running short of space in its old facility, Destination Maternity Corp. built a new, highly...
Hibbett Sports: Faster, Flexible and Efficient
A high-speed conveyor and sortation system at Hibbett Sports’ Alabama distribution center speeds...