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RedPrairie appoints Carol O’Kelley as chief marketing officer

Veteran brand builder and retail technology executive will lead all global marketing initiatives.
By Modern Materials Handling Staff
July 22, 2010

RedPrairie Corporation, a productivity solutions provider, has announced the appointment of Carol O’Kelley to the position of chief marketing officer. In this role, O’Kelley will be responsible for RedPrairie’s global marketing organization. She will report to CEO Mike Mayoras and become a member of RedPrairie’s Executive Leadership Team.

O’Kelley comes to RedPrairie with nearly 20 years of leadership experience, spending the past four years as vice president and chief of staff of Oracle’s Retail Global Business Unit.  She has also held executive marketing positions at Manhattan Associates and Retek (which was acquired by Oracle in 2005).

In her role at RedPrairie, O’Kelley will steer the company’s brand vision and oversee all aspects of corporate marketing, including industry marketing, campaign strategy, various lead generation activities, and other marketing-related initiatives.

“We are pleased to welcome Carol to RedPrairie’s leadership team,” said Mayoras. “Her unique mix of retail and supply chain expertise, combined with her talent for marketing strategy and execution at a global level, will make her an undeniable asset to our organization as we carry out our growth strategies.”

O’Kelley said, “RedPrairie’s reputation for developing solutions that successfully help customers solve real world challenges is unsurpassed.  I look forward to working with our employees and customers on identifying ways to further strengthen our brand promise.”

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About the Author

Bob Heaney is a seasoned professional with over 25 years of distinguished leadership experience in research, analysis, and advisory roles in Supply Chain Engineering. Heaney’s coverage area within Aberdeen includes various elements of Supply Chain Execution (Transportation Management, Warehouse Management, Distributed Order Management and Supply Chain Visibility). Contact Bob Heaney


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