Subscribe to our free, weekly email newsletter!


Retailer adds modules to WMS to monitor and enable growth

Company that took orders by fax 15 years ago now commands 30% market share.
By Josh Bond, Associate Editor
March 01, 2013

David’s Bridal, a national supplier of bridal gowns and accessories, offers a vast selection of designer wedding gowns in a variety of sizes in stock at each of its 300 stores. As recently as the late 1990s, the company supported 40 stores with a paper-based special order system and a manual distribution process. But, by installing a new warehouse management system (WMS) and slowly adding functionality over time, the bridal chain has been able to support growth and a near 100% on-time delivery rate of its gowns.

With the old paper-based system, stores would fax orders to the fulfillment office, and the distribution team would process them in the order they were received, says Caryn Furtaw, CIO. “As business grew, it was not uncommon to walk into the fulfillment office and see the bank of faxes running with reams of paper spilling over to the floor,” says Furtaw. “We had reached our tipping point.”

David’s Bridal opted to automate these processes, expanding its growth and improving order accuracy. The company soon opened several new retail locations and a new warehouse to split its inventory. As the company took on more retail locations and broadened its inventory selection, balancing customer demand with supply became more challenging. The company had to deliver orders on time to satisfy customers, but needed to avoid excess inventory in its warehouses.

The WMS (Manhattan Associates, manh.com) was upgraded to create a centralized order system for enterprise-wide fulfillment. It also helps David’s Bridal procure items across its supplier network, minimize delivery times and generate performance reports to measures its supply chain process.

Today, the company leads its market, owning more than 30% of the bridal gown industry. “Inventory accuracy increased, our pick rate and throughput improved tremendously, and with the aid of the system we have full confidence in our commitment to deliver our customer orders on time,” says Furtaw.

About the Author

image
Josh Bond
Associate Editor

Josh Bond is an associate editor to Modern. Josh was formerly Modern’s lift truck columnist and contributing editor, has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce.


Subscribe to Modern Materials Handling magazine

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Recent Entries

Though the variations are endless, the right system is best achieved with careful planning toward a goal.

Dallas-Fort Worth-based regional operation offers service and support for key logistics hub.

This complimentary white paper addresses areas of potential benefit to a grocery distributor considering an investment in automated case picking technology.

In 2015, a new era in shipment pricing will go into effect when major carriers implement dimensional ("dim") weight pricing for all ground packages regardless of their size. This complimentary white paper, "Dimensional Weight: Don't Let it Weigh You Down", can help you optimize your packaging operation to minimize the financial impacts of dimensional weight pricing.

Replacing older, less-efficient lift trucks at the right time can reduce your maintenance costs, improve your productivity and, most importantly, save money and maximize your return on investment. So how do you determine the right time to make a new, significant purchase? Download this complimentary white paper for guidance on how to determine the ideal time to replace lift trucks and how planned replacement can benefit your operation.



© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA