Subscribe to our free, weekly email newsletter!


Retailer adds modules to WMS to monitor and enable growth

Company that took orders by fax 15 years ago now commands 30% market share.
By Josh Bond, Associate Editor
March 01, 2013

David’s Bridal, a national supplier of bridal gowns and accessories, offers a vast selection of designer wedding gowns in a variety of sizes in stock at each of its 300 stores. As recently as the late 1990s, the company supported 40 stores with a paper-based special order system and a manual distribution process. But, by installing a new warehouse management system (WMS) and slowly adding functionality over time, the bridal chain has been able to support growth and a near 100% on-time delivery rate of its gowns.

With the old paper-based system, stores would fax orders to the fulfillment office, and the distribution team would process them in the order they were received, says Caryn Furtaw, CIO. “As business grew, it was not uncommon to walk into the fulfillment office and see the bank of faxes running with reams of paper spilling over to the floor,” says Furtaw. “We had reached our tipping point.”

David’s Bridal opted to automate these processes, expanding its growth and improving order accuracy. The company soon opened several new retail locations and a new warehouse to split its inventory. As the company took on more retail locations and broadened its inventory selection, balancing customer demand with supply became more challenging. The company had to deliver orders on time to satisfy customers, but needed to avoid excess inventory in its warehouses.

The WMS (Manhattan Associates, manh.com) was upgraded to create a centralized order system for enterprise-wide fulfillment. It also helps David’s Bridal procure items across its supplier network, minimize delivery times and generate performance reports to measures its supply chain process.

Today, the company leads its market, owning more than 30% of the bridal gown industry. “Inventory accuracy increased, our pick rate and throughput improved tremendously, and with the aid of the system we have full confidence in our commitment to deliver our customer orders on time,” says Furtaw.

About the Author

image
Josh Bond
Associate Editor

Josh Bond is an associate editor to Modern. Josh was formerly Modern’s lift truck columnist and contributing editor, has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce.


Subscribe to Modern Materials Handling magazine

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Recent Entries

Supply chain visibility is the Holy Grail for warehouses and distribution centers where the fast and efficient movement of goods is the solution to satisfying customer demand. This is especially true for the 68% of companies which are not satisfied with material movement efficiency from source to destination. These companies are seeking new ways to get the right goods to the right place at the right time. They are finding that change, complexity, compliance, competition, and connectivity are leading to further confusion.

Instead of ignoring a forklift fleet and its associated costs, asking the right questions can lead to substantial savings.

This white paper outlines five ways to increase profits with automation. By implementing automated storage and retrieval equipment-such as horizontal carousels, vertical carousels and vertical lift modules, multiple areas of a manufacturing or distribution facility will benefit from savings in inventory accessibility, floor space, time, improved ergonomics and better accuracy.

Citing difficult winter weather, executives anticipate the release of pent-up demand.

First edition takes place in Nairobi, Kenya, Sept. 9-12, 2014.



© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA