The lift truck industry spent the better part of 2009 stalled out. In last year’s Top 20 lift truck suppliers story, Modern reported “the fourth quarter [of 2008] saw sales come to a screeching halt.”
Unfortunately, that trend continued for the next four fiscal quarters; worldwide lift truck revenue for 2009 went in reverse, contracting by 39%. But before you read on about last year’s industry woes, know this: Things appear to be turning around in 2010. In fact, Jeff Rufener, president of the Industrial Truck Association (ITA, 202-296-9880) and vice president of marketing for Mitsubishi Caterpillar Forklift of America (MCFA, 713-365-1000), says, “last year we thought things couldn’t get any worse. The industry bumped modern special report started to show some increase.”
About the Author
Lorie King Rogers
Lorie King Rogers, associate editor, joined Modern in 2009 after working as a freelance writer for the Casebook issue and show daily at tradeshows. A graduate of Emerson College, she has also worked as an editor on Stock Car Racing Magazine.
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Annual survey illustrates optimism resulting from increasing profits.
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