TotalTrax acquires ShockWatch equipment monitoring division

TotalTrax is the new company formed from the merger of Rush Tracking Systems and Sky-Trax.

By ·

TotalTrax today announced it has acquired the equipment monitoring product line of ShockWatch, a global leader in developing and manufacturing damage prevention products. ShockWatch is a wholly owned subsidiary of Media Recovery, Inc.  Terms of the acquisition were not disclosed.

TotalTrax is the new company formed via the merger of Rush Tracking Systems and Sky-Trax. The merger was completed in July 2011. TotalTrax is a portfolio company of Pharos Capital Group, a private equity firm with $600 million in capital under management. Pharos supported both the merger and this acquisition with an additional investment. Concurrent with the acquisition of the equipment monitoring product line, the Company announced its new name, TotalTrax, Inc.

The acquisition creates the leading provider of real time vehicle, driver and inventory tracking technologies for manufacturing and warehouse operations. As an integrated company, TotalTrax will continue to offer individual products as well as offer completely integrated solutions that include safety compliance, fleet management, asset tracking and reporting tools for a complete solution that delivers maximum benefit and visibility to operations. By automating the real-time tracking and management of vehicles and drivers, customers are able to reduce or eliminate the inaccuracies normally associated with operator input, create safer operating environments and benefit from documented productivity gains.

The acquisition of the Equipment Monitoring division includes products such as ShockWatch EquipManager, FleetControl Manager, ImpactManager, software and services, as well as the associated employees including the field sales and service organizations.  Almost 100,000 units have been installed on fork trucks through direct and OEM dealer channels in North America and Distributors in Australia, New Zealand, Europe, Asia, Latin and South America.  These channels combined with an existing global network of direct sales executives and Value Added Resellers will insure continued growth and customer support.

“This acquisition represents the next phase of our growth strategy,” said Mike Kinnard, CEO of TotalTrax. “The ShockWatch products and employees have tremendous reputations in the market place and we plan to strengthen both with additional investment. We are confident that the current ShockWatch customer base will be interested in the additional tracking, reporting and business intelligence tools we now offer, making this transaction a win for all our customers, partners and dealer networks,” Kinnard concluded.

“The addition of the ShockWatch Equipment Monitoring division will position us to be the leading supplier of fork truck-centric solutions,” stated Toby Rush, President of TotalTrax. “We now have a complete technology platform that will allow us to turn traditional material handling vehicles into smart trucks that automate data collection and reporting.”

Anna Kovalkova, Vice President of Pharos Capital Group added, “This acquisition represents the next synergistic investment to complement the merger of Rush Tracking Systems and Sky-Trax and transforms the Company into a leading vertically integrated provider of smart truck products with a global footprint.”

TotalTrax will be headquartered in New Castle, DE with regional locations in Kansas City, KS and Graham, TX.


Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Latest Whitepaper
Buying or leasing lift trucks this year? Download the full 2017 Lift Truck Acquisition & Usage Study
If you are planning to buy or lease a lift truck in the near future, you’re not alone. 2017 Lift Truck Acquisition & Usage Study
Download Today!
From the August 2017 Modern Materials Handling Issue
For all the advances in lift truck technology and fleet management, operators will always be the heart and soul of a fleet. As manufacturers and equipment purchasers place more value on that piece, the role of the operator extends from design to daily use.
Reader survey: Lift trucks keep on truckin’
Top 20 industrial lift truck suppliers, 2017
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Warehouse Execution Systems (WES): The Pathway to Same-Day Fulfillment
This webinar explores the processes and technologies enabling same-day, same-hour order fulfillment using intelligent supply chain software.
Register Today!
EDITORS' PICKS
Lift truck operators: Drivers of change
For all the advances in lift truck technology and fleet management, operators will always be the...
Top 20 industrial lift truck suppliers, 2017
The top lift truck suppliers list is changing with industry acquisitions causing a dramatic...

Southern Glazer’s Wine & Spirits: Designed to Last
On Long Island, the country’s premier distributor of wine and spirits turned to shuttle and case...
GE Healthcare System Report: Lean repairs
Self-driving mobile robots improve cycle times and reduce floor space at GE Healthcare’s new...