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TotalTrax names Frank Cavallaro chief executive officer

Cavallaro is founder of Fronetics Strategic Advisors, a global strategic advisory firm.
By Modern Materials Handling Staff
August 05, 2013

TotalTrax has announced the appointment of Frank Cavallaro as chief executive officer of TotalTrax, effective immediately. As CEO, Mr. Cavallaro will provide executive leadership and guide the company’s evolution of the TotalTrax brand, product and services portfolio.

“I am excited to join the TotalTrax team,” said Frank Cavallaro. “TotalTrax has a truly disruptive technology and is a leader in the indoor logistics technology market with many new and exciting innovations on the horizon. I look forward to putting my years of experience and expertise to work to help lead the company through the next phases of its growth plan.”

Mr. Cavallaro has 25+ years of experience in the global technology distribution, supply chain, reverse logistics, after-market services and electronics asset disposal industries. He is the founder of Fronetics Strategic Advisors, a global strategic advisory firm focused on driving value in these industries. Prior to founding Fronetics, he held various leadership positions within both public and private equity sponsored organizations.

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About the Author

Josh Bond, Associate Editor
Josh Bond is an associate editor to Modern. Josh was formerly Modern’s lift truck columnist and contributing editor, has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce. Contact Josh Bond


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