Toyota Forklift launches new website

New site includes dealer location, product and forklift comparisons, specification and custom equipment needs.

By ·

Toyota Forklift, the world’s leading brand of material handling equipment, has partnered with Blackstone Media to launch their redesigned website: ToyotaForklift.com.

The new design is intended to enhance the user experience, increase traffic, and provide more lead generation activity. The site features a variety of content and features, including dealer location, product and forklift comparisons, forklift specification and custom equipment needs.

“Blackstone Media was the right fit,” said Toyota’s digital marketing manager Stephen Rosenberg. “The agency’s transparency and communication were exceptional, and we had trust and confidence in their ability to do the work.”

The project began with an intensive research and discovery process, which reinforced Toyota’s reasons and goals for the new site. The new design displays Toyota forklifts and material handling products with built-in metrics to analyze lead generation and website traffic. New website content includes industry-related resources, solutions content, information on service, parts, and maintenance, and content about technicians and Toyota’s career opportunities.

“We were delighted to be selected,” said Blackstone Media CEO Taylor Trusty. “Our teams have great chemistry, and our companies are aligned in our quality of work and products. It’s a great partnership.”


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