UniCarriers Americas expands in Brazil

New sales operations manager brings 24 years of industry experience in the region.

By ·

UniCarriers Americas Corporation (UCA) continues to expand its South American operations, establishing its Brazilian business unit and appointing Newton Santos as sales operations manager.

Through its legacy brands (Nissan Forklift and TCM), UniCarriers has had a presence in the Brazil market for more than a decade. In 2013, UCA hired Santos to research and advise on expansion within Brazil. In January 2014, the company formalized its commitment by establishing a legal entity to operate in Brazil. The company will first focus on its dealer network in São Paulo, and then grow its dealer partnerships in the Southeastern region of Brazil including Rio de Janeiro, Minas Gerais and Espirito Santo.

“Opportunities in the Brazilian market are abundant, so we must carefully consider both our short- and long-term goals as we gain momentum in this marketplace,” said Santos, sales operations manager for Brazil, UniCarriers Americas. “In the short term, we will work to expand our dealer network and build new relationships based on our established history. In the long term, our plans include establishing a manufacturing operation to become fully vested as we compete at the highest levels.”

Bringing more than 24 years of industry experience, Santos will establish a local presence for UniCarriers Americas in Brazil and develop the dealer network. He previously worked as regional sales manager for Clark Material Handling South America and as general manager for a large, privately owned forklift parts distributor prior to joining UniCarriers Americas.

“Newton is an excellent addition to our team. His experience with managing growing, global companies is extraordinary,” said James J. Radous III, executive vice president sales, Americas, UniCarriers Americas. “Brazil is a critical market. It’s the seventh largest in the world and the second largest in the Americas. Newton’s knowledge of the Brazilian market is a valued asset in further growing these partnerships.”

Santos earned a degree in mechanical engineering from Unimep, located in Piracicaba, Brazil and is actively pursuing additional education and training through a variety of programs and institutions including the New England School of English. He is also fluent in Portuguese, English and Spanish.


Subscribe to Modern Materials Handling Magazine!

Subscribe today. It's FREE!
Find out what the world’s most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Article Topics

Brazil · Business · Forklifts · Lift Trucks · UniCarriers · · All Topics
Latest Whitepaper
Your Guide to Voice for the Warehouse
Is voice a good fit for my operation? How would voice work in my warehouse? With the help of the Vitech Guide to Voice, you can find all the answers to your voice questions in one place.
Download Today!
From the October 2017 Modern Materials Handling Issue
An early adopter, Rochester Drug Cooperative is using robotic piece-picking technology to complement picking of slow-moving items. System report for Rochester Drug Cooperative, Robotic picking and inventory management, Innovative distribution center robotics solutions , IAM Robotics case study
Injecting agility into WMS implementation
The Big Picture: Business as Unusual
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
The State of the DC Voice Market
A lot has changed in the last 10 years, especially in voice technology. This webinar will cover the state of the voice market, review two leading voice solutions and help you gain a better understanding of the options and capabilities available today.
Register Today!
EDITORS' PICKS
Rochester Drug Cooperative: Robots ready for work
It’s still early stages, but Rochester Drug Cooperative is proving that mobile robotic piece...
Manufacturing Day: 2,716 events from Hawaii to Alaska to Puerto Rico
Events to be scheduled throughout the month, so the remaining 249,185 manufacturing firms in the...

System Report: Pouch sorter powers Stage’s fulfillment needs
How a hometown department store chain transformed its e-fulfillment processes with pouch sortation...
Cubing and Weighing Equipment: Measure Up
The use of cubing and weighing equipment is growing beyond dimensional weight applications.