How many QR Codes can you spot at Modex?

The now seemingly-ubiquitous QR Code was originally invented in 1994 by Modex exhibitor Denso ADC (Booth 313) to enhance tracking of discrete components in automotive manufacturing facilities and supply chains.
By Sara Pearson Specter, Editor at Large
February 06, 2012 - MMH Editorial

The now seemingly-ubiquitous QR Code was originally invented in 1994 by Modex exhibitor Denso ADC (Booth 313) to enhance tracking of discrete components in automotive manufacturing facilities and supply chains. Recently, the codes have been further leveraged as a marketing and advertising tool.

Companies in manufacturing, warehousing, retail, transportation and logistics use the 2D codes to house information that enhances product traceability, process control, inventory management, fleet and equipment management, product identification and for order, item and time tracking.

The QR Code’s evolution as a trigger for mobile marketing developed in conjunction with the rise of smart phones and tablets, coupled with the Denso’s decision to make the technology’s patent freely available to the public from the outset, said Michael Balas, CEO of VitreoQR, the principal North American distributor of Denso’s QR Code software.

“Statistics show a 2,000%/month increase in the total number of QR Code scans, yet the technology currently only has about a 4% to 5% level of awareness,” he said.

By scanning a QR Code with a smartphone, users connect to a relevant Web page or receive targeted marketing messages such as a special offer, discount coupon, product or store information. QR Codes with the highest percentage of successful read rates, noted Balas, are those created by software that adheres to ISO Standard 18004.

“In a trade show environment, you’ll see QR Codes connected to giveway items through things like scan-driven scavenger (‘scan-venger’) hunts, as well as placed on different products to deliver information on demand that is more robust than what can be contained in a printed piece,” added Balas.

Modex 2012 is scheduled to be held February 6-9, 2012 in Atlanta’s Georgia World Congress Center. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete Modex 2012 coverage.



About the Author

image
Sara Pearson Specter
Editor at Large

Sara Pearson Specter has written articles and supplements for Modern Materials Handling and Logistics Management as an Editor at Large since 2001. Based in Cincinnati, Specter has worked in the fields of journalism, graphic design, advertising, marketing, and public relations for 15 years, with a special emphasis on helping business-to-business industrial and manufacturing companies. Specter graduated from Centre College in Danville, Ky., with a bachelor’s degree in French and history.


Subscribe to Modern Materials Handling magazine

Subscribe today. It's FREE!
Find out what the world's most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Recent Entries

Dassault Systèmes, the 3DEXPERIENCE Company, a world leader in 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions, today announced the signing of a definitive share purchase agreement for Dassault Systèmes to acquire Quintiq, a leading provider of on-premise and on-cloud supply chain and Operations Planning & Optimization software, for approximately €250 million

During this complimentary webcast you'll learn the 6 reasons your operation could benefit from voice and multi-modal solutions and exactly how The Container Store did it. They were able to improve efficiency, safety and accuracy, without a complete WMS overhaul and their employees find it faster and easier to use.

Study suggests solutions for filling the talent gap, including the development of robust ties with the education system.

Global business optimism reaches highest level in survey history.

Mentor-based program aims to help students develop STEM skills and foster innovation, self-confidence, communication and leadership.

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA