Intelligrated acquires Datria, a provider of voice-enabled software solutions
March 19, 2013 - MMH Editorial
Datria will become part of Intelligrated’s software subsidiary, Knighted. The acquisition is a strategic component of Intelligrated’s mission to deliver innovative solutions that increase fulfillment velocity for e-commerce, multichannel retail, 3PL, wholesale, consumer products and food and beverage industries.
Datria, with offices in Denver, provides voice-enabled solutions for distribution and logistics, retail store operations, mobile field service management, and manufacturing processes. Datria voice solutions allow employees to connect and communicate directly to the systems that support their business processes. Rather than using keystrokes or paper, employees can connect in real-time on a wide variety of mobile devices, from smart phones to industrial handhelds, using their voice.
Datria’s innovative, cloud-based VoIP architecture is an ideal complement to the portfolio of solutions available through Intelligrated. The company will immediately begin to integrate Datria technology with the Knighted software platform. The integration of voice technology will further enhance Intelligrated’s ability to deliver modular solutions that streamline operations, improve productivity and accuracy, and maximize the value of labor, automation and supervisory control.
“Our goal is to continue to develop software solutions that improve operational efficiency and lower supply chain costs,” said Greg Cronin, executive vice president, Intelligrated. “We will continue to invest in our software teams and develop innovative software and services using the latest tools and technologies.”
Datria’s key customers include Coca-Cola Refreshments, Roche Diagnostics, Swire, Merrill Corporation and Progressive International. Intelligrated and Knighted will provide ongoing support of existing Datria installations and will offer Datria Voice as a stand-alone solution. Datria CEO James Greenwell will remain in a senior management role, reporting to Greg Cronin, executive vice president of Intelligrated.