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Jungheinrich showcases new, 100% U.S.-made electric reach truck

During a Tuesday press conference, Perry Ardito, general manager of MFCA’s Jungheinrich brand (Booth 3603) highlighted the newest model ETR electric reach truck.


During a Tuesday press conference, Perry Ardito, general manager of MFCA’s Jungheinrich brand (Booth 3603) highlighted the newest model ETR electric reach truck.

“The ETR is the first Jungheinrich model to be completely designed, engineered and manufactured in Houston to meet the North American market demand for this type of vehicle,” he said.

Since its release last summer, ETR sales have vastly outpaced the original forecast, Ardito added. Grocery, e-commerce, retail and other high-throughput applications with higher lifting and heavier capacity requirements are ideal for the vehicle.

Ardito also pointed out a new automatic battery extraction system for the Jungheinrich line of electric counterbalanced trucks, and showed an exclusive warehouse navigation system that works with the brand’s turret trucks and order pickers.

“The navigation system enables semi-automated picking. Once the operator drives the truck to an aisle, the system determines the most productive and efficient path to the pick locations in the racking,” he said.

ProMat 2015 is scheduled to be held March 23-26, 2014 at Chicago’s McCormick Place. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete ProMat 2015 coverage.


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About the Author

Sara Pearson Specter's avatar
Sara Pearson Specter
Sara Pearson Specter has written articles and supplements for Modern Materials Handling and Material Handling Product News as an Editor at Large since 2001. Specter has worked in the fields of graphic design, advertising, marketing, and public relations for nearly 20 years, with a special emphasis on helping business-to-business industrial and manufacturing companies. She owns her own marketing communications firm, Sara Specter, Marketing Mercenary LLC. Clients include companies in a diverse range of fields, including materials handing equipment, systems and packaging, professional and financial services, regional economic development and higher education. Specter graduated from Centre College in Danville, Ky. with a bachelor’s degree in French and history. She lives in Oregon’s Willamette Valley where she and her husband are in the process of establishing a vineyard and winery.
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