Lift trucks: Mitsubishi Forklift goes mobile

Site makes it possible to access product information anywhere
By Modern Materials Handling Staff
July 07, 2011 - MMH Editorial

Mitsubishi Forklift Trucks, known for providing customers with reliable forklift trucks that deliver exceptional value, announced the launch of its new mobile website, making it easier for customers to access forklift product information and connect with local dealers while on the go through their mobile devices. The new mobile site includes Mitsubishi Forklift Trucks product information, a local dealer search function, and easy access to finance information and promotions.

The website allows users to view forklift specifications and includes the option to request a quote, email a product brochure or download the digital brochure directly from a mobile device. The dealer locator feature gives customers quick and easy access to dealership addresses and phone numbers and includes geo-tracking capabilities for some mobile devices.

Through the site’s Cost Control Basics section, which includes a series of tips for choosing the right tires and engine, minimizing forklift abuse and managing a fleet effectively, customers can also reference information for minimizing costs and increasing the efficiency of their forklifts.

“We’re pleased to introduce the new Mitsubishi Forklift Trucks mobile website,” said Jeff Rufener, vice president of marketing at Mitsubishi Forklift Trucks. “More and more people are on the go these days, and the mobile website will make searching for a new forklift or finding a local dealer even easier than before.”

The address for the mobile website, which launched today, is

Subscribe to Modern Materials Handling magazine

Subscribe today. It's FREE!
Find out what the world's most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Recent Entries

Company joins select group of integrators that will help integrate the robot into small parts assembly applications.

Honeywell survey illustrates U.S. and European DCs working to support omni-channel distribution.

US robot installations up 11%; global market value including support services estimated at $32 billion for 2014.

In a global economy, the beat of a butterfly’s wings in one part of the world can truly lead to a supply chain disruption on the other side of the globe. In his new book, Yossi Sheffi describes how the best companies prepare for modern vulnerabilities and develop corporate resilience.

Yossi Sheffi talks about his new book, The Power Of Resilience: How The Best Companies Manage The Unexpected, and how the best companies are balancing the risks involved in new products, new markets, and new processes—all crucial for growth—and the resilience created by advanced risk management.

Article Topics

News · Lift Trucks · Forklifts · Mobile & Wireless · MCFA · All topics


Post a comment
Commenting is not available in this channel entry.

© Copyright 2015 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA