Pure Fishing reels in packaging solution

After meeting at a tradeshow, a custom packaging solution was just five weeks away.
By Josh Bond, Associate Editor
October 20, 2011 - MMH Editorial

Pure Fishing of Columbia, S.C., had a problem. How do you ship fishing rods—some in need of a 96-inch long box—efficiently with no void fill? The company went to ProMat 2011, fishing for answers and found the solution.

William Calvert of Pure Fishing saw a pack containing, of all things, a fishing rod. “I couldn’t believe my eyes when I looked down and saw exactly what we had been looking for,” says Calvert.

The patented package uses no void fill and comes ready to use. It is manufactured with a corrugated outer and has a film or cohesive paper substrate laminated to it. It is supplied flat, and can be assembled by hand or auto-erected. The substrate is folded around the product, the cohesive on the paper style holds the product firmly in place and, in the case of the film, it’s passed through a heat tunnel and held tightly in position.

A representative from the packaging provider noted that a 96-inch fishing rod was unlike anything his company had ever packaged, but he knew his products were up to the unique challenge. Within days following the show, the design process began. In addition to finding the right package, the provider considered all aspects of the packing and shipping process.

Internal design was followed by internal testing, where a design was chosen and samples were created. A shrink system was then installed, and Pure Fishing was ready for field testing. “We couldn’t believe how quickly they came up with a solution,” says Calvert. “Within five weeks of ProMat, we had a solution and the system ready to use. It was amazing.”

Field trials have delivered excellent results. Customer feedback has been positive with zero damages. Productivity has gone up and overall costs are down, says Calvert, who says he intends to convert all packaging to the new provider.

Smart Karton
888-752-7866
http://www.smartkarton.com       

More Packaging Coverage

More from Modern’s 2012 Casebook



About the Author

image
Josh Bond
Associate Editor

Josh Bond is an associate editor to Modern. Josh was formerly Modern’s lift truck columnist and contributing editor, has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce.


Subscribe to Modern Materials Handling magazine

Subscribe today. It's FREE!
Find out what the world's most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Recent Entries

Crown invited me to its flagship service center outside Chicago for a demonstration of their operator and technician training programs. Prepared for plenty of PowerPoints and goofy videos, I instead experienced two full days of hands-on, grease-covered, eye-opening and tremendously exciting education.

PwC CEO survey finds only 19% of top retailers say they can fulfill omni-channel demand profitably.

Seegrid’s former director of development from 2003-2007 returns to the company.

March shipments came in at 988,065, which easily eclipsed February by 24 percent, as well as March 2014 by 19 percent. Panjiva said total first quarter shipments at 2,580,899 were 4 percent ahead of the first quarter of 2014.

Diligent monitoring of battery inventory can cut waste, boost battery performance and lifespan, and increase productivity.

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2015 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA