The Powerful Potential of Demand Management

The ability to see customer demand and align it with your supply chain—what’s called demand management—has become a truly crucial capability. But many supply chain managers still struggle with building this capability in their organizations. A new survey uncovers the challenges they typically face and points to opportunities for successfully overcoming them.
image

May 02, 2011 - SCMR Editorial
Download Article PDF

How well does your organization do at demand management, and in particular demand forecasting?  The answer to this question is central to supply chain and business success. Proficiency in demand management is absolutely critical in developing the right relationships with suppliers, producing the right amount of product at the right time, and forging a mutually beneficial and profitable relationship with customers. For this article and related survey, we see demand management as the process of assessing customer demand and matching that demand with the supply chain capability to deliver against it in a cost effective manner.  For the most part, we exclude demand management processes focused on influencing demand.

Griffin Strategic Advisors recently conducted a survey among supply chain professionals to determine the challenges and success they have experienced with demand management activities. (For more details on the survey, see accompanying sidebar.)  Based on the respondents’ collective experiences, we hoped to identify the state of demand management today, the recurring challenges that need to be overcome, and the best practices. From the findings, we also developed what we hope are useful insights for taking demand management activities to a higher level.  Importantly, in developing the survey we sought the input of the supply chain professionals themselves. The idea was to ensure that we had a “real-world” orientation.

Our survey focused on these key areas of inquiry:  (1) most important demand-management challenges facing companies; (2) demand management integration with other related business systems; (3) best practices in demand management; and (4) key issues around demand forecast accuracy. We discuss each in turn.

SUBSCRIBERS: Click here to download PDF of the full article.


Subscribe to Modern Materials Handling magazine

Subscribe today. It's FREE!
Find out what the world's most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today!

Recent Entries

Despite advances in process automation, vital business processes consisting of data-driven tasks such as collecting, reviewing, and inputting information still exist in most organizations. These tasks are mundane, repetitive and... okay, boring.

This in-depth whitepaper takes you through the journey that Smith & Nephew - a global research, development and manufacturing company of medical devices and products - underwent when initially looking for a provider to manage their tool cribs and eventually decided on an end-to-end supply chain management firm. Outsourcing white papers, SDI medical device manufacturing

Pressure-senstitive labeling machinery company expands Accraply's products and markets.

The new tire handling systems group will offer a variety of services including design engineering, project management, site supervision, controls, software, automated storage and retrieval, and custom manufacturing solutions specific to the tire industry.

New facility to house more than 300 engineers, project managers, sales, customer service and administrative staff.

Comments

Post a comment
Commenting is not available in this channel entry.