Toyota’s “Giving Veterans a Lift” program extended through 2013

Job-training and fundraising program has already served 139 veterans.
By Modern Materials Handling Staff
November 09, 2012 - MMH Editorial

Toyota Material Handling, U.S.A. (TMHU), created the “Giving Veterans a Lift” program with two objectives in mind: to help veterans find employment and to assist its dealers in recruiting qualified service technicians. In an announcement today, Toyota plans to extend the program through December 2013.

Veterans are encouraged to apply for Toyota Industrial Equipment (TIE) dealership service technician career opportunities at For every veteran hired by a TIE dealer as a service technician, TMHU will match a dealer’s donation (up to $500) to Hire Heroes USA, in honor of the newly hired veteran.

Hire Heroes USA is a nonprofit organization dedicated to creating job opportunities for U.S. military transitioning service members, veterans and their spouses. The services provide transitional, job search assistance and job placement services to those who have served in the U.S. military and to their spouses.

“Since the inception of this program, Toyota has seen first-hand how job training can directly help veterans and how veterans’ work ethic can benefit business,” said Jeff Rufener, president of TMHU. “We are proud that 139 veterans have taken advantage of Toyota’s programs this year and hope that many more can learn a new job skill or bring their expertise to our dealerships.”

Toyota also extended its veteran operator safety training program, which was originally launched in 2011 and provides discounted forklift operator safety training for veterans. This program is available through December 31, 2013 via Toyota’s network of participating dealers and offers veterans a $200 discount on the training, which trains individuals how to operate lift trucks.

To learn more about the “Giving a Veterans a Lift” program and the operator safety training program, visit

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About the Author

Josh Bond, Senior Editor
Josh Bond is Senior Editor for Modern, and was formerly Modern’s lift truck columnist and associate editor. He has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce University.


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