Winners of ProMat video competition announced
March 15, 2011 - MMH Editorial
Today the Material Handling Industry of America (MHIA) announced the winners of its “One Minute to Connect” competition. The top three vote getters were: Demag, KardexRemstar and Sapient Automation. The videos can be viewed here: http://www.promatshow.com/attendees/youroneminute.aspx
Using the power of video-based marketing, “One Minute to Connect” offered exhibitors an additional opportunity to entice visitors to stop by their booth, said Carol Miller, MHIA’s vice president of marketing and communications.
“Exhibitors created a 1 minute video—posted on YouTube and linked on the http://www.promatshow.com site for broadcast—to explain why a stop at their booth should be on an attendee’s show agenda,” Miller explained. “Several companies participated, offering informative, engaging, persuasive—and even humorous—pitches.”
Any exhibitor was welcome to enter. ProMat attendees judged entries with the click of a thumbs-up icon. The voting officially began November 1, 2010 and ended at 4 p.m. on March 12, 2011.
To ensure the validity of the results, attendees could only place one vote per video, said Miller. The top three vote getters will have their video displayed on the ProMat home page before and during the show, as well as on video screens in The Hub, located in the center of the show floor. Additionally, the three winners each received a $100 gift certificate.
However, the gift certificate wasn’t the compelling reason for Ed Romaine, chief marketing officer of Sapient Automation to enter the competition.
“Exhibitors like us understand that the companies who are serious about investigating and purchasing the latest and greatest materials handling technologies are all over ProMat,” said Romaine, who stars in his company’s video entry, before the votes were counted. “This simply provides another effective means to communicate to those attendees. In fact, if we’re one of the top three vote getters, we’ll not only donate the $100 gift certificate to MHIA’s Material Handling Education Foundation (MHEFI), we’ll match it.”
Contestants included Bench Pro, Egemin Automation, Flexcon, HighJump, Intelligrated, Interlink Technologies, KardexRemstar, LXE, Packline Overhead Conveyor, Rack Armour, Sapient Automation and TLC.
ProMat 2011 will be held March 21 - 24, 2011 at McCormick Place South in Chicago. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry.