Datalogic inaugurates the next phase of its global manufacturing and service strategy in Brazil

Datalogic, a global leader in automatic data capture and industrial automation markets and producer of bar code readers, mobile computers, sensors, vision systems and laser marking systems, inaugurates its new manufacturing operation in Brazil, the first in Latin America.

Located in the city of Jundiai, in the state of São Paulo, the plant has been configured for the assembly of selected automatic data capture product lines. Production of the first units started in May and fully passed quality tests and met Datalogic quality standards. Datalogic Brazil is also structured to offer in-country technical assistance and equipment maintenance, as well as a demonstration center where customers and partners can see and test the latest and most innovative solutions.

“Datalogic is one of the few companies undertaking the complete production of this type of technology in Brazil. In this plant we will produce a wide variety of innovative automatic data capture solutions. The products will include bar code scanners and mobile computers, known as data collectors in this marketplace, which offer solutions for retail, transportation and logistics, manufacturing and healthcare”, states Bill Parnell, CEO of Datalogic ADC. “Brazil is considered to be a fast growing market with great business potential. This factory can also cater to the Mercosur (Southern Common Market), and will render products and services to Latin America with a strong value proposition.“

The establishment of a new plant in Brazil, in addition to the Slovakia and Vietnamese plants and the operations center in North America, give Datalogic a better chance to be close to the customers and better support them.

“Datalogic’s automatic data capture equipment is present in 19 of the 20 biggest retail chains in Brazil, and remains one of the most trusted and recognized brands in the retail sector. The establishment of a new plant in Brazil is a great opportunity to be closer to our customers and provide them with our technical support with competitive pricing. This investment is also part of Datalogic’s strategy and main ingredients to success highlighted by our Group Chairman and CEO, Dr Romano Volta which are customer focus and the investment in fast growing markets. The new plant bears witness to Datalogic’s trust in the Brazilian market, trust that can also be seen in the creation of a Sales Department for the IA division, as well as the consolidated ADC one. The objective is to seize the business opportunities that the country offers not only in the retail sector but also in T&L and Factory automation” states Valentina Volta, CEO Business Development Division and CEO of Datalogic Industrial Automation.

Investe São Paulo, investment developer agency of São Paulo State, linked to the Secretary of Economic Development, Science, Technology and Innovation, assisted Datalogic with their real estate search for this facility.

“Projects related to information technology and communication are treated as a priority in the State of São Paulo. Investe São Paulo believes that these products add value to the supply chain and create highly skilled jobs. The installation of Datalogic in Jundiaí will be critical to the economy and the population of that region”, said President of Investe São Paulo, Luciano Almeida.

Datalogic has decided to invest in Brazil as this is the sixth largest economy in the world, and boasts the largest economy in Latin America. Its retail market circulates around 230 billion dollars.

The opening of this facility is part of Datalogic’s strategic plan to continue its global expansion.