E2open acquires point of sale analytics leader Orchestro

E2open, provider of a suite of collaborative supply chain solutions, has acquired Orchestro, a leading provider of demand signal repositories and preemptive analytics for retail and omni-channel fulfillment.

Orchestro, founded in 1999, harmonizes retail point of sale (POS), syndicated, internal ERP, and 3rd party data into a common view of demand. Today, more than 210 global brands from multinational manufacturers including Newell Brands, Del Monte, and General Mills, and their omni-channel retail partners rely on Orchestro’s analytics to improve on-shelf availability, promotional effectiveness, new product introductions, and forecast accuracy.

Orchestro’s data, visibility and analytics solutions strategically complement E2open’s recent acquisition of demand sensing solutions from Terra Technology. By leveraging Orchestro’s daily omni-channel data, demand sensing can provide 20-40% better forecast accuracy than traditional solutions for brand owners and their retail partners.

“ERP systems were not designed to address the complexities of multi-enterprise supply chains,” said E2open CEO Michael Farlekas. “Manufacturers are accelerating their use of trading partners for manufacturing, distribution, and transportation, creating a vastly more complex operating environment. With the addition of Terra Technology and Orchestro, E2open is the only company that can provide true end-to-end planning, collaboration and execution, from raw materials to final delivery to the consumer.”

“Orchestro’s vision was to leverage Big Data to make big decisions in the retail and consumer packaged goods supply chain,” said Orchestro CEO PV Boccasam. “We can now combine one true demand signal with demand sensing technologies to enable manufacturers to become proactive in preventing out of stocks, providing actionable insight from source to shelf, and preempting expensive disruptions in the supply chain.”