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FORTNA Automates New Budbee Ecommerce Parcel Hub in Sweden

The new automated hub is based on a shoe sorter system with loop functionality designed to transport products, such as cardboard boxes and bagged items.


FORTNA, a leading automation and software company for the full logistics value chain, has partnered with Budbee, a Sweden-based tech company, to develop an enhanced delivery experience via an automated parcel sortation solution.

The automated parcel system includes a new sorting solution that improves speed and accuracy for their new terminal in Jönköping, Sweden. At the end of 2022, Budbee joined forces with Instabox under a new parent company, Instabee, with the aim of continuing the transformation of e-Commerce deliveries while challenging traditional players in Europe, FORTNA explained.

The terminal in Jönköping will deliver parcels to customers from both Budbee and Instabox. The new automated hub is based on a shoe sorter system with loop functionality designed to transport products, such as cardboard boxes and bagged items. The solution is designed to achieve a throughput of hundreds of thousands of parcels daily, with multiple outfeeds for Budbee and Instabox destinations.

This future-proof solution can expand the system and reach higher throughput as demand increases, FORTNA added.

Jonathan Kruisselbrink, Director of Sales at FORTNA:

“As a true partner, we use our capabilities and industry experience to make our customers competitive and relevant to their clients. The facility will contribute to an overall operational improvement of the customer’s parcel environment. We are very pleased to support Budbee in its mission.”

The new sorting solution is up and running to serve as many customers as efficiently and quickly as possible. “We are happy to be working with FORTNA and the operational advantages it will give us. This will help us to serve Budbee and Instabox customers even more efficiently,” added Fredrik Nyström, Nordic General Manager of Instabee.


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